The Salvation Army Southern Territory Selects Blackbaud Enterprise CRM to Gain a Holistic View of Supporters and Enhance Disaster Response

Share Article

Will use an enterprise SaaS model to better serve all nine divisions and empower end users

Salvation Army logo

When disasters occur and economic times are tough, people depend on The Salvation Army to provide essential services and support. We are not only honored, but extremely proud to partner with The Salvation Army Southern Territory

Blackbaud, Inc. (Nasdaq: BLKB) today announced that The Salvation Army Southern Territory (TSAS) has chosen Blackbaud Enterprise CRM™ as its centralized database to support the sharing of cross-division information, facilitate improved reporting and streamline operations.

At a national level, The Salvation Army raised $2 billion in 2007 and recently ranked No. 2 in The Chronicle of Philanthropy's "Philanthropy 400" list of organizations that raise the most funds from private sources. Though donations grew at a national level by 23 percent last year, growth in request for aid has surpassed that amount in recent weeks. Although TSAS is a recognized leader in raising support to expand its mission, the Territory will be faced with the tough job of bridging the gap between donations and the rising demand for services in the coming years due to the economic downturn.

"Blackbaud Enterprise CRM was the clear choice for The Salvation Army Southern Territory. Built on the .NET Infinity platform, the solution is extensible and will be able to handle the high volume of data that our organization requires. Most important, the solution will empower our users to easily access only the data they need based on each of their specific job functions," said Commissioner Max Feener, who leads TSAS. "It was not only the technology that led us to Blackbaud, but their people and their expertise with federated organizations. Blackbaud has the experience to support integrated fundraising for large organizations and the knowledge to help us spread best practices throughout the Territory."

TSAS leads the mission of The Salvation Army in the southern United States across nine "Divisions" representing 15 southeastern states and the District of Columbia. The Salvation Army across the nation is committed to its branding promise of "Doing the most good" by providing services to the marginalized. Nationally, 29 million people were assisted in 2007. Additionally, each chapter or "Unit" of The Salvation Army provides region-specific services that make a positive impact within its local service area. TSAS constituents include a broad network of volunteers, soldiers, officers (ministers), congregations and partners in outreach and delivery of services.

"When disasters occur and economic times are tough, people depend on The Salvation Army to provide essential services and support. We are not only honored, but extremely proud to partner with The Salvation Army Southern Territory," said Marc Chardon, Blackbaud's chief executive officer. "With Blackbaud Enterprise CRM, the Territory will achieve the highest levels of operational efficiency and fiscal transparency and will be able to attain an executive level view of supporters throughout the Territory--which is essential for effective disaster relief management."

When it came time to report at a Territory level or to respond to a regional disaster, TSAS previously faced a significant manual effort to create a connected view of constituent information. Executive-level views were augmented manually to add missing information. Financial and fundraising reporting required manual processes and consumed valuable staff time.

"By partnering with Blackbaud, we will be able to share best practices with internal stakeholders across the Territory at all levels of fundraising, from direct marketing to major and planned giving, as well as with constituent engagements such as events and volunteer coordination," said Major Ron Busroe, TSAS secretary for community relations and development. "Our previous system did not easily support this sharing and did not interact easily with third-party applications. With Blackbaud Enterprise CRM, we will be able to integrate our disaster relief system and quickly find responders that are available across the Territory, improving the speed and impact of our disaster relief response."

"Blackbaud is focused on helping faith-based organizations improve both the financial and spiritual impact of their work," said Mark Fetner, who heads up Blackbaud's efforts to serve the faith-based community. "The Salvation Army is a leader in meeting human needs and doing the most good. We look forward to helping expand the social and spiritual impact of The Salvation Army in the Southern United States."

With Blackbaud Enterprise CRM, TSAS will now be able to reach its four major goals of:

  •     Achieving a single, 360-degree view of constituent activity
  •     Empowering end users' data access and reporting capabilities
  •     Improving transparency and coordination
  •     Adopting a flexible and extensible solution that meets the long-term strategic vision of the organization

For more information about Blackbaud Enterprise CRM, visit

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in Christ's name without discrimination for 128 years in the United States. Nearly 29 million Americans received assistance from The Salvation Army during 2007 through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in 5,000 communities nationwide. For more information, visit

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations -- including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation -- use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit

Media Contacts:

Melanie Mathos
Blackbaud, Inc.
843.216.6200 x3307

Chris Priest
The Salvation Army Southern Territory
Territorial Director of Communications

Source: Blackbaud

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Melanie Mathos
Blackbaud, Inc.
Email >

Chris Priest
Visit website