Blackbaud Offers Free Online Event Fundraising Web Seminar Series for Nonprofits

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Five-day program will focus on key strategies and tactics for planning and running online events.

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The ‘NetWits Know-How’ series on event fundraising was designed to help nonprofit professionals learn more about tools and techniques for running high-impact online events

Blackbaud, Inc. (Nasdaq: BLKB) is offering a free online event fundraising web seminar series from Dec. 14 to 18 to help nonprofits run successful online events.

“The ‘NetWits Know-How’ series on event fundraising was designed to help nonprofit professionals learn more about tools and techniques for running high-impact online events,” said Mark Davis, NetWits Know-How presenter and director of technical solutions at Blackbaud. “At the end of the series, participants will have virtual toolkit for planning, running, and analyzing online events.”

Topics will include: online event planning, converting offline support into online support, promoting events with email, using social media to broaden event reach, and analyzing event data, results, and impact.

“These webinars are free and extremely worthwhile,” said Joanne Fritz, Nonprofit Guide, About.com. “I attended a Blackbaud series recently and was so impressed with the value – this sort of quality usually comes with a price tag.”

The NetWits Know-How on Event Fundraising series will include the following seminars:

  •     Know-How on Planning Next Year’s Event – Dec. 14 at 2 pm ET

Covering all the critical details for online event planning

  •     Know-How on Converting Offline Participation to Online Participation – Dec. 15 at 2 pm ET

Exploring cross-channel recruitment strategies, email collection efforts, offline data management, using online tools, and developing better online event communities

  •     Know-How on Designing an Event Email Marketing Strategy – Dec. 16 at 2 pm ET

Covering topics including email timing, frequency, and design

  •     Know-How on Analyzing Event Results – Dec. 17 at 2 pm ET

Focusing on best practices for performing detailed analyses of event data and translating results into donor acquisition and cultivation strategies

  •     Know-How on Using Twitter®, Facebook®, and YouTube® to Enhance Your Event’s Impact – Dec. 18 at 2 pm ET

Participants will learn how to leverage the power of social media to efficiently extend their reach

Nonprofit professionals can sign up for these free web seminars at http://www.blackbaud.com/knowhow and also access archives of previous seminars on social media and online fundraising.

The NetWits Know-How web seminar series is an extension of the NetWits Thinktank blog at http://www.netwitsthinktank.com, which focuses on helping nonprofits learn more about technology, social media, fundraising and industry trends.

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, the Netherlands, and the United Kingdom. For more information, visit http://www.blackbaud.com.

Media Contact:

Melanie Mathos
Blackbaud, Inc.
melanie.mathos (at) blackbaud (dot) com
843.216.6200 x3307

Source: Blackbaud

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at http://www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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Melanie Mathos
Blackbaud
843-216-6200 ext. 3307
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