We selected the Blackbaud solution to support bilingual peer-based online fundraising events for all of our branches
Charleston, S.C. (Vocus) January 9, 2009
Blackbaud, Inc. (Nasdaq: BLKB) today announced that it will develop a custom solution for The Kidney Foundation of Canada that will create a unified national CRM and web presence.
"We selected the Blackbaud solution to support bilingual peer-based online fundraising events for all of our branches," said Paul Shay, The Foundation's national executive director. "Additionally, the tight integration will support
consistent branding and reporting nationwide."
The Kidney Foundation of Canada is dedicated to promoting kidney health through funding research, providing education and support, raising awareness, and promoting access to quality healthcare. The Foundation is comprised of 11 provincial branches, each operating its own fundraising events and autonomous websites, which resulted in inconsistent branding across branch sites. The Foundation needed to implement a new national solution, in part, to support an upcoming capital campaign.
In 2008, the Foundation started moving towards coordinating its CRM on a national level and is in the process of implementing a national Raiser's Edge database. The Foundation recently expanded its partnership with Blackbaud to create a unified national web presence with revamped branding and syndicated national content, while allowing individual branches to post localized content.
"We are excited to extend the Blackbaud NetCommunity platform, incorporating the Friends Asking Friends event marketing tools to help The National Kidney Foundation of Canada reach its national CRM and event marketing goals," said Shaw Drummond, Blackbaud's vice president of Internet solutions. "Through a bilingual national website, The Foundation will be able to tailor its communications with constituents based on their preferences and location, and better serve its mission of increasing public awareness about kidney health and organ donation."
In order to accommodate the Foundation's requirement for bilingual pledge-based fundraising events, as well as the need for an integrated online-offline fundraising strategy, Blackbaud developed a customized solution including:
- The Raiser's Edge® - for constituent relationship and fundraising management
- Blackbaud® NetCommunity™ - for website and online community management
- Friends Asking Friends® - event tools to support viral marketing events
About The Kidney Foundation of Canada
The Kidney Foundation of Canada is the national volunteer organization committed to reducing the burden of kidney disease through funding and stimulating innovative research; providing education and support; promoting access to high quality healthcare, and increasing public awareness and commitment to advancing kidney health and organ donation. For more information, visit http://www.kidney.ca.
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations -- including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation -- use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit http://www.blackbaud.com.
melanie.mathos @ blackbaud.com
The Kidney Foundation of Canada
irene @ kidney.ca
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