Blackbaud’s Total School Solution Offers New Social Networking Feature to Support Interactive Online Communities

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Increasing number of K-12 schools partner with the company.

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We provide tools that help independent schools reach their constituents and students in new ways

Blackbaud, Inc. (Nasdaq: BLKB), announced that The Taft School is now among the more than 2400 independent K-12 schools partnering with the company. Blackbaud’s Total School Solution, including Online Campus Community™ with Wave social networking, helps schools simplify their operations and improve communication.

“We provide tools that help independent schools reach their constituents and students in new ways,” said Barnes McLaurin, Blackbaud’s director of education solutions. “Engaging students, alumni, parents, and supporters is important for the continued success of these institutions, and Blackbaud’s solutions are uniquely positioned to help.”

Independent Schools including The Taft School; CFS, The School at Church Farm; and Wilmington Friends School use Blackbaud’s solutions for student information and website management, and communicate with students, parents, and alumni while optimizing operations.

Founded in 1890 and located in western Connecticut, The Taft School is a coeducational boarding school with 570 students in grades nine through post graduate. The need for an easy-to-use, website management solution led staff to partner with Blackbaud.

“We chose Blackbaud’s NetCommunity to make it possible to get information out to our students, donors, alumni, parents and the community in a meaningful way,” said Gil Thornfeldt, The Taft School’s business manager. “The Internet is what our students use to stay connected, so we needed a way to reach out to them in a secure environment. We will now have the interaction we need to enhance communication and target marketing messages.”
Blackbaud’s Total School Solution enables schools to build stronger relationships with alumni, parents, students, teachers, and other supporters through a safe and controlled interactive online community. With the help of Blackbaud’s solution for website management and its services team, schools can:
Enhance communication – giving students and parents direct access to the information they need.
Take advantage of interactive website management – through an easy-to-use content management system that will allow supporters to stay connected.
Gain a complete view of constituents – to better target their direct marketing and solicitation strategies.
Create personalized web content and electronic marketing – based on an individual’s unique interests.
Achieve optimized websites – effectively communicating the school’s mission and brand online.
For more information on Blackbaud’s total school solution and Online Campus Community, please visit

About The Taft School
Founded in 1890, The Taft School is a nonprofit, tax-exempt, co-educational, privately endowed college preparatory boarding/day school for 570 students in grades nine through post graduate. Living where they learn, academically talented students from all over the world are guided by an extraordinary faculty on a 220-acre campus in Western Connecticut. With the motto "Not to be served but to serve" as a moral foundation, Taft graduates matriculate at our nation's leading colleges and universities.

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit

Media Contacts:

Melissa Dodge
Blackbaud, Inc.
843.216.6200 x3209

Source: Blackbaud

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.


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