RIM still has a substantial chunk of users who are loyal to the Blackberry. However, it is high time RIM strikes a balance between its positioning strategy and value propositions.
Gainsborough, Lincolnshire (PRWEB UK) 28 February 2013
The advents of smart phones have surprised many. The sudden rise and creation of an all new industry was something predicted by few with confidence. RIM’s Blackberry until few years back was the undisputed numero uno of the market and apple was happy with its niche. The domination of both operating system and handset manufacturers was challenged by a relatively unexpected entrant… the Android OS by Google. Google rocked the Smartphone market and riding on it the Samsungs and LGs of the world got a foot in the multimillion dollar smart phone mobile business.
The two sleeping giants in Nokia and Blackberry were the worst hit brands by the Android blitzkrieg. Nokia in its attempt is trying to revive its lost market position through the Lumia series while Blackberry is still trying options to zero down on a concrete strategy looking forward. In its latest attempt to woe the Smartphone users and trying to reinstate their Brand position as an innovate organization, Blackberry recently announced the Blackberry Z10, an novel phone that claims to redefine the whole Smartphone experience for the user.
Mr. Joseph James, Director, Before You Buy Ltd said, “RIM still has a substantial chunk of users who are loyal to the Blackberry. However, it is high time RIM strikes a balance between its positioning strategy and value propositions. The latest Blackberry Z10 seems to be a step in the right direction for RIM. The ‘flip-word feature is already doing rounds in the industry circles and may just be the game changer for Blackberry.”
Before You Buy Ltd the premiere online mobile phone comparison site today announced the availability of Blackberry Z10 on its website. The users who may want to try their hands at the latest Blackberry Z10, but are unsure of the best bundled plans available with the same, can just log on to Before You Buy Ltd’s website for a single shot view of the Best deals available for the selected service providers.
“Blackberry still remains one of the most preferable and easy to use devices for the Business professionals on the move. The Blackberry Z10 looks attractive and aims to strike a fine balance between the executive business class and the younger generation who might be inclined towards the touch screen variants. It would be interesting to see the audience response to this latest weapon from RIM’s arsenal. With the moderate success of Lumia and Xperia-Z, Blackberry has all the reasons to believe on its new offering, what’s more interesting would be the response from the market leaders… Apple and Samsung” Mr. Joseph James, Director, Before You Buy Ltd said.
For more information and in-depth analysis of the deals on offer please visit http://www.beforeyoubuy.co.uk. The organization also extends an invitation to visit its official Facebook page at http://www.facebook.com/beforeyoubuyuk.