SEO is about making sites more discoverable by search engines like Google. The best way to do that is to provide users with quality content that they can find, because search engines reward sites that users find useful with high rankings.
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Toronto, Canada (PRWEB) May 19, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, cautions that black hat search engine optimization (SEO) tactics can significantly damage a brand’s reputation and ranking. For small- and medium-sized businesses to succeed online, they need to find a marketing company that uses ethical, white hat SEO strategies.
“SEO is about making sites more discoverable by search engines like Google. The best way to do that is to provide users with quality content that they can find, because search engines reward sites that users find useful with high rankings,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “White hat SEO accomplishes this by using ethical strategies suggested by different search engines, while black hat SEO is about trying to get around what search engines are looking for. Using an online marketing company that uses black hat SEO techniques can negatively impact a brand’s online ranking and reputation, which translates into a loss of sales.”
In 2012, Google unveiled its “Penguin” algorithm update in an effort to promote high-quality content sites. On the other hand, Google Penguin also penalizes sites it deems to be using spam-like techniques, including keyword stuffing, low quality content, and linking back to poor quality sites—all elements currently used in black hat SEO.
“Keyword stuffing is one of the most common black hat tactics; and involves stuffing keywords into a site to such an extent that it sounds unnatural and awkward,” Reuter adds. “While using relevant keywords is an essential component in any SEO campaign, it is imperative that it is used in the right context. White hat content is about using the right keywords, in the right concentration, and providing users with relevant, engaging information they find useful.”
According to Reuter, link building is another component of both black hat SEO and white hat SEO. Links are important because they help gauge a site’s popularity. When search engines see fresh content that links back to quality sites, it decides the site provides quality information and should be rewarded with a high ranking.
Black hat link-building strategies involve using large amounts of low-quality links from directories, blogs, and article sites, says Reuter. White hat SEO link-building is about providing users with content that is useful and relevant, something they legitimately want to share with others.
“Utilizing the skills of an online marketing company that uses black hat SEO strategies means you are actually paying someone to damage your brand’s online reputation and jeopardize your chances for survival,” Reuter concludes.
When it comes to producing search engine-friendly content and links, it’s about quality and quantity, says Reuter. That’s why small- and medium-sized businesses need to use the expert online SEO services of a company like Numero Uno Web Solutions—one that has a successful track record of using ethical SEO strategies that make sites more discoverable and shareable, and rank higher on different search engines.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).