EDM DJ Wolfgang Gartner Sparks Corporate Change

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EDM label Black Widow Music, LLC adopts a new mission statement, strategic plan and sets ambitious audience objectives.



Because we have the ability we have a responsibility to advance the genres and music we represent. Why? Because there are not many organizations that do – or can.

EDM record label Black Widow Music, LLC adopted a new three-year strategic plan at the September 14 meeting in Seattle, Washington.

Titled “Presence Through Innovation and Alliance,“ the Black Widow Music, LLC strategic plan targets to make the independent EDM record label one of the world’s leading music organizations by 2016, focused on mission, presence and gaining a worldwide audience. The plan calls for opening an office in Europe and formulation of new marketing strategies.

The plan also recommends:

  •     expansion of social media networking
  •     acquisition of additional talent
  •     targeting press (regional, national, television/radio, online)

The plan focuses not only on producing outstanding music and artists but also embracing its audiences and creating an arena in which the label and audiences can interact.

In a recent analysis of EDM and current trends we happened upon the biography of Wolfgang Gartner where he states that “One of my mantras is I have a responsibility to advance the genre. If I am capable of doing something I’ve never done before, I feel like I have to use that ability, because there are not many people who do – or can,” said Erick Shipmon, Director of Marketing at Black Widow Music, LLC. “With this statement in mind we’ve adopted his mantra as part of our change in corporate structure and mission.”

To pronounce the focus, Black Widow Music, LLC adopted the following new mission statement:

“Because we have the ability we have a responsibility to advance the genres and music we represent. Why? Because there are not many organizations that do – or can.”

“This plan is a response to the rapidly changing and demanding music industry we now work with,” said Shipmon. “In order to keep and increase the span of our audiences and presence, we need to be wise and take advantage of the opportunities within the new culture presented and audience involvement.” The plan is expected to be released in December 2012.


Black Widow Music, LLC (a digital label and music licensing company) was created in 2004. The result after many hours of labor and hard work is a business organization that stays on the forefront of industry technology and practices, but remains true to the "music" and avoids the traps of commercialism. Featuring the best in EDM, jazz and various genres of instrumentals our catalog is broad and diverse, but prevails on the primary focal point of why the label was created in the first place.

Black Widow Music, LLC: Quality music not quantity music.

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Pamela Sparta
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