New Look Blackcircles.com Website Wins Hitwise Award

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Tyre retailer Blackcircles.com wins Hitwise award for new look website.

I'm delighted with what the guys have developed. The site is looking great and is a lot easier to get to grips with. This is an important step for us and shows our ongoing commitment to improve our customer's online experience. I'm confident that everyone will find our new website a lot easier to use and that their experience with Blackcircles.com will now be better than ever

Online tyres retailer Blackcircles.com, kicked off the New Year and new decade with a new look. This transformation was put in place on the 14th January 2010 and has since received a lot of positive feedback from customers. The main idea behind the project was to rejuvenate the already strong brand and to make it even easier than ever for customers to buy new tyres through Blackcircles.com.

One area of the remodel that received a lot of attention was the way in which customers navigated the website. In order to make the car tyres and the information more accessible to visitors, the whole process was broken down and steps deemed to be time consuming were taken out, based on helpful customer feedback.

Michael Welch, Blackcircles.com's Managing Director and founder said, "I'm delighted with what the guys have developed. The site is looking great and is a lot easier to get to grips with. This is an important step for us and shows our ongoing commitment to improve our customer's online experience. I'm confident that everyone will find our new website a lot easier to use and that their experience with Blackcircles.com will now be better than ever".

It's been quite a time for us all at Blackcirlces.com HQ, for as well as the introduction of a new style, the company now offers a complete new service - building on their tremendous success in the tyre retail market, Blackcircles.com have made a move into the car servicing sector. Using our strong and highly approved garage network, customers can take advantage of our new car servicing solution and make savings of up to 60% when compared to some high street dealers.

Once again, this new service has been well received by our existing customers and has already attracted new ones.

So all things considered, it's been a good start to the year for us at Blackcircles.com. Making it even better was the recent news that Hitwise given us an award for being in the top 10 United Kingdom 'Shopping and Classifieds - Automotive' category based on monthly average market share. Something we are very pleased about.

Richard Rankin, our Head of Ecommerce, had this to say about the award, "We're understandably very happy and proud to have been handed the award and look to build on this achievement in 2010. We are confident that with the successful launch of the new site that we can continue to grow even larger in terms of market share over this coming year."

About Blackcircles.com

Founded in 2001 by Michael Welch, Blackcircles.com is today one of the top online tyre retailers in the UK with around 300,000 customers to their name. When compared to high street dealers, visitors to their site often find that they can make up savings of 40% on their tyres and up to 60% on car servicing.

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Richard Rankin
Blackcircles.com
+44 0845 620 2000
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