Blaze Launches New Cloud Based Service for Web Performance Optimization

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Blaze Software, Inc launched today a new cloud-based solution that helps content owners improve the speed of their Websites by automating Web Performance Optimization. Studies have shown that frontend bottlenecks now account for over 90% of wait time for many sites. Blaze has been testing the service with select beta customers over the last year and is now launching the service for production use. Blaze’s online service automatically optimizes frontend code to make sites up to three times faster. Blaze optimization will also make sites run more efficiently, lowering their bandwidth, server load and operating costs at the same time. Improving site efficiency with Blaze will reduce customer abandonment and improve a Website’s Google ranking, while significantly cutting operating costs.

Blaze.io Launches Product

Blaze Software, Inc launched today a new cloud-based solution that helps content owners improve the speed of their Websites by automating Web Performance Optimization. Studies have shown that frontend bottlenecks now account for over 90% of wait time for many sites. Blaze has been testing the service with select beta customers over the last year and is now launching the service for production use. Blaze’s online service automatically optimizes frontend code to make sites up to three times faster. Blaze optimization will also make sites run more efficiently, lowering their bandwidth, server load and operating costs at the same time. Improving site efficiency with Blaze will reduce customer abandonment and improve a Website’s Google ranking, while significantly cutting operating costs.

Blaze was founded in 2010 with a mission to help clients deliver better performing Web businesses by making their sites faster. Blaze provides a free service for measuring Mobile Web performance and a subscription service that automates Web Performance Optimization (WPO). Existing tools like Google’s Page Speed Online will recommend optimizations for your site but require extensive manual coding to implement the optimizations. Blaze automates this process by dynamically applying frontend optimizations that will increase the speed for desktop and mobile browsers.

“A fast site has become a critical requirement for online success. Customers expect pages to load in two seconds or less, but meeting this expectation is becoming increasingly difficult for site owners,” said Michael Weider, CEO and co-founder of Blaze Software. “Blaze can be used on any Website to significantly increase both static and dynamic performance, without the investment of new hardware or code changes.”

The growth in Mobile browsing means that more users are accessing the Web from slower devices and connections. Another reason for site owners to focus on performance is their Google ranking. In April of 2010, Google started using performance as a signal in their page ranking algorithm. “We selected Blaze to boost the performance of our site and to ensure we optimize our Google search rankings,” said Alex Rink, CEO of Gazaro, an electronics comparison shopping site.

The move to rich Internet applications and mobile browsing shifted the performance bottleneck from the backend to the frontend. Buying a bigger server or refactoring the backend code is no longer the answer for many sites. The majority of the wait time for Web users happens after the backend has generated the requested content. Download and render times are becoming the dominant bottleneck.

"As our website grows in features, complexity, and richer content, we need to make sure this doesn't slow down our site. We're also seeing growth in mobile visitors who often have slower connections. Blaze offers a cost effective solution to make our site faster and improve our user experience," said Matt Schuttloffel, VP Systems and Technology, National Wildlife Federation.

About Blaze Software
Blaze Software reduces the time and cost of implementing WPO through an automated Web service. Blaze’s cloud-based service can be deployed in minutes, to dynamically optimize each request to a Website, delivering a faster version to the visitor. Blaze requires no code changes, no new software and no additional hardware. The solution integrates with existing Content Delivery Network (CDN) services to provide additional performance optimization and help to ease CDN management. Blaze constantly monitors your site to make it faster, with integrated measurement tools and expert support services to help each customer get the most out of our platform. For more information, see: http://www.blaze.io or call 1-800-0413.

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David Horne
Blaze Software Inc.
1-800-530-3992 ext. 201
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