Housing Bubble? Select Blinds Grows 35% in 2008 Through Media Integration

Share Article

Top 500 Internet Retailer Select Shops continues its growth in 2008 through media integration. Partnerships with popular home improvement TV shows, combined with a really cool animated video on how to measure blinds opened the window to success.

The market is tough, but we think we're really setting ourselves up for explosive growth when the tide changes and housing starts an upward trend

Even as the dismal housing numbers continue to filter in for 2008, you'd expect Internet Retailers that are directly tied to housing to have a struggle on their hands. Not so says Rick H. Steele, Co-Founder and CMO for Select Shops, the makers of Select Blinds. "We're not experts at this, but keeping our eye on the ball and continuing to focus our efforts on creating a better customer experience on our sites is our key initiative".

Our partnerships with popular home improvement TV shows, including Extreme Makeover: Home Edition, Discovery Channel and Bravo's Top Design have allowed us to build greater brand recognition for our sites and products. When our customers finally reach the search engines, they usually draw an instant attraction thanks to these media impressions". Steele says Select Shops brands, such as Select Blinds, have drawn over 1.5 Billion media impressions over the past 3 years and have potential new partnerships lined up for the next 3 years. "We've really become the chosen brand by designers and producers in Hollywood, so we're honored when a new show comes along and requests our team to supply products".

A big key to their success has been Sam, a 3D animated character developed by the same talent you seen on the big screen. Sam is a clumsy fellow, tripping around the screen and bumping into things. But the message is powerful. Anyone can measure and install blinds, and their attempt at making this clear is spot on.

When asked about the future of housing, Steele replied: "The market is tough, but we think we're really setting ourselves up for explosive growth when the tide changes and housing starts an upward trend".

About Select Shops:
Headquartered in Phoenix, AZ, Select Shops owns the Web's leading destinations for ready-to-install and custom-made home fashions, including SelectBlinds.com, SelectRugs.com and SelectFans.com. SelectBlinds.com, the fastest growing Web site for selling blinds online, provides a tremendous variety of blinds and shades, Select Shops Web sites offer competitive pricing, convenience, secure online shopping, live assistance, customer satisfaction guarantees and strong warranty programs on all of its products. For more information, please visit http://www.SelectShops.com


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rick Steele
Visit website