Umbria Connects Marketers with Bloggers Through New Research Offering

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Umbria Connectâ„¢ enables marketers to identify and connect with key industry bloggers.

This new offering enables us to support our clients close the loop on the blogosphere research and put the analysis to work in their individual outreach campaigns.

As the blogosphere continues to grow in importance to marketers, outreach tools have failed to keep pace. Umbria Inc., a market intelligence company that specializes in blog research and consumer generated media (CGM) for market insight, today released Umbria Connectâ„¢, a service that provides URL source lists to companies eager to connect with individual bloggers who are passionately blogging on topics of high interest.

Umbria Connect gathers input from publicly available CGM sources to locate individual bloggers writing about topics or themes of interest to marketers. Umbria then sells the blog URLs in blocks of 25 on a subscription basis - with either monthly or quarterly updates - to help marketers engage with this important and constantly evolving audience.

Clients can use Umbria Connect to:

o Seed a community of passionate supporters for:

  •      Product/feature attitudes and usage trends

o Word-of-mouth campaigns

o Test marketing and advertising concepts and positioning

o Test receptivity and feedback to product ideas, new applications, and/or product line extensions

  •     Build custom marketing panels that provide objective feedback
  •     Gather information on competitive perceptions and insight

"Umbria Connect is a natural extension of our blogosphere segmentation capabilities," said Janet Eden-Harris, CEO, Umbria Inc. "This new offering enables us to support our clients close the loop on the blogosphere research and put the analysis to work in their individual outreach campaigns."

Several of Umbria's clients across various market segments have had exclusive access to Umbria Connect over the past several months, and now Umbria is offering this data to any interested organizations. More information can be found on Umbria's Web site at http://www.umbrialistens.com/products/connect.php.

About Umbria, Inc.

Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria's patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world's leading brands, including Verizon, IBM, Real Networks, France Telecom, Wild Oats and many others. For more information on Umbria, please visit http://www.umbrialistens.com.

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DEB KELLER
Umbria
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