New Research Reveals How Blogs Revolutionize The Way Human Beings Connect

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New Book demonstrates the influence and power of Citizen-Generated Media.

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Individuals with no establishment connections can connect with millions worldwide, relying solely on the power of their ideas and their prose to connect with and influence an audience that print journalists and authors could only dream of.

With tens of thousands of blogs being created every day, the communications landscape is changing faster than ever before. In response to the emerging significance of blogging, R. Scott Hall, author of The Blog Ahead: How Citizen-Generated Media Is Radically Tilting The Communications Balance, sheds light on the art of blogging. Hall’s book teaches people how to use blogging as a tool to make their businesses, no matter the size, into a more consumer-friendly, customer-satisfying corporate outreach. The book demonstrates how progressive business owners can use blogs to emotionally connect with their clients resulting in a deeper relationship.

“Bloggers are at the forefront of the greatest change in communication since the Gutenberg press,” states Scott Hall. “Individuals with no establishment connections can connect with millions worldwide, relying solely on the power of their ideas and their prose to connect with and influence an audience that print journalists and authors could only dream of.”

“The blogging phenomenon has remarkable adaptability to everything from corporate communications to kids’ interactive diaries on MySpace.com.” says Hall. Hall shows not only why Blogging transcends more traditional communication forms but also how it works in a variety of settings. Hall’s book features a wealth of humorous and inspiring specific examples of what blogging makes possible that traditional media can’t.

For instance, readers will learn about various web conferencing sites such as Squidoo, a site created by Marketing Expert Seth Godin. Squidoo allows users to create a lens that will focus attention back to their particular blog or web page. Hall’s book goes on to list various strategies that enable individuals and companies to utilize blogs effectively.

Hall’s inspiration to share his knowledge of blogging began as he realized the huge impact that the Internet would have on communications. While working at CompuServe as a sales person, Hall witnessed how a company with 4 million subscribers could be beat at their own game by a rival company, AOL, with class act marketing.

After listening to a talk given by Craig Newmark, founder of Craigslist.org, a famous free classified advertising and social networking web destination, Hall realized that new media was going to revolutionize communications, allowing everyone to have their opinion heard. In his talk, Newmark of Craigslist.org proclaimed that, “The internet was everyone’s printing press.”

As Hall began to shape his book he realized that one of the great benefits of blogging is allowing people of diverse backgrounds and interests to find and connect with like-minded colleagues despite geographical barriers. Hall’s book will teach you specifically how to use blogging as a tool to connect with like-minded thinkers and even those with divergent ideas on any given subject. Blogging is literally shrinking our world and Hall’s book shares the ways you can influence people on any issue anywhere in the world.

Information workers of all kind are calling The Blog Ahead a must read as it outlines a global meta-view of the very complex transmogrification that the media is undergoing and the implications that come because of an ever shrinking globe.

About R. Scott Hall

R. Scott Hall is a Principal at Strategic Directives, which helps new companies as well as established companies maximize their market presence. As an Emerging Media and Alternative PR expert at Strategic Directives, Scott Hall is responsible for leveraging and implementing the emerging social media platforms in the convergence marketplace for Strategic Directives clients.

Scott Hall is the author of The Blog Ahead: How Citizen-Generated Media Is Radically Tilting The Communications Balance (Morgan James, 2006). He is an expert in online marketing and implementation with his twenty years of experience in companies like CompuServe (AOL), Macmillan Digital Publishing (Pearson) and Loudeye Corporation. His heritage in the online arena from sales management, marketing, venture capital and founding technology companies offers a unique perspective and depth of leadership experience from digital media firms.

Scott is in the midst of releasing another book called, Business in the Blog Lane: How Corporate America Can Deal With Social Media. To view Hall’s personal blog, please visit http://www.citizengeneratedmedia.com. For additional information about Scott Hall, please visit http://www.theblogahead.com or phone 646-621-3640.

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