International Delight® Taps 50,000 Mom Bloggers To Bring the Coffeehouse Home

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Powered by BlogFrog, International Delight’s New CoffeeTalk Community Offers an Interactive and Intimate Experience for Women Consumers

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We absolutely love the CoffeeTalk community that BlogFrog has created for us. It allows us to have meaningful conversations with thousands of like-minded women.

International Delight®, a nationally recognized household brand used by millions every morning, is today announcing the “CoffeeTalk Community.” This initiative is an authentic, online experience built for women and moms that aims to bring the coffeehouse home through demonstrations, giveaways and lively conversations.

BlogFrog, the world’s largest network of 50,000 mom blogs reaching 5.5 million women online, powers the CoffeeTalk Community. BlogFrog helps International Delight collaborate with some of the most influential women bloggers on the internet to lead daily conversations, creating a community for women and moms to share stories, anchor their mornings together with coffee, and connect online about real-life topics.

The CoffeeTalk Community allows members to follow each other, discover like-minded blogs, participate in the latest and hottest discussions, search for a topic of interest, start a new discussion, and join live chats. Since opening CoffeeTalk to the public in early January, the community has quickly surpassed a thousand members and is growing every day as more women discover, connect and engage over topics such as family, fashion, food and, of course, coffee.

“We absolutely love the CoffeeTalk community that BlogFrog has created for us. It allows us to have meaningful conversations with thousands of like-minded women,” said Aaron Simpson, Associate Director of International Delight. “Women are the number one consumers of International Delight flavored coffee creamer and BlogFrog has connections with some of the most influential women online. We believe that interest-based communities are a great way to build a connection with the women who love our products.”

Also featured in the community is a way members can ‘Ask a Coffee Expert’ questions from making the perfect cup of joe at home, the history of coffee, brewing methods, organic beans, tasting and other coffee lore.

“The CoffeeTalk Community allows women to take a break from the daily grind and share some common ground with thousands of like-minded women who start their day with coffee and the internet,” said Holly Hamann, Co-Founder and VP of Marketing at BlogFrog. “Our goal here at BlogFrog is to ultimately help International Delight to better understand and connect with their target audience to increase brand awareness, user engagement, customer loyalty and serve their customers even better.”

About International Delight
International Delight® was launched in 1987 and was the first flavored, liquid, non-dairy creamer on the market. The brand takes its flavor inspiration from international locales, with a number of flavors inspired by the decadent desserts served in countries like Argentina, Belgium and France. International Delight introduced a new bottle which has reduced the product’s carbon footprint by 30 percent. International Delight is available in portion control singles, pints and quarts at grocery, convenience stores, mass merchandisers and food service outlets across the country. For more information, visit http://www.InternationalDelight.com.

About BlogFrog
BlogFrog is an instant community platform used by bloggers to enable readers to interact with each other, engage in like-minded discussions, and share rich media content like photos and videos. BlogFrog powers thousands of niche communities that are interconnected via the company’s distributed community platform, which allows anyone to create, find and join a community. BlogFrog powers thousands of mom-centric niche communities, and provides engagement solutions for brands that enable relationship and trust-building with women and mom consumers. BlogFrog is a private company headquartered in beautiful Boulder, Colo. For more information, please visit the website: http://theblogfrog.com or follow along via Twitter @theblogfrog.

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Courtney Walsh
BlogFrog
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