@Website Publicity Search Marketing Partners with Blogging Expert to Provide Expanded Services for Clients
Search engine marketing firm @Website Publicity announced today its Internet public relations services now include corporate blog consulting and management services to drive even more qualified traffic to client websites. Christine Halvorson, the chief blogger for Stonyfield Farm and owner of the consulting firm Halvorson New Media, is partnering with @Website Publicity in this effort.
Peterborough, NH (PRWEB) March 19, 2008 -- Search engine marketing firm @Website Publicity announced today its Internet public relations services now include corporate blog consulting and management services to drive even more qualified traffic to client websites. Christine Halvorson, the chief blogger for Stonyfield Farm and owner of the consulting firm Halvorson New Media, is partnering with @Website Publicity in this effort.
 "Blogging is a proven public relations technique and is highly complementary to search engine marketing," said @Web Site Publicity president Susan O'Neil. "With Christine's assistance we will help clients integrate the best of both techniques for far greater exposure via the Internet."
O'Neil explained that the tie-in between search engine marketing and blogging is multi-faceted. "Successful blogging is the creation of great web content that satisfies the needs and interests of site visitors, while also supplying search engines with more reason to list the website hosting the blog in the search returns." Also, blog content is frequently updated and can draw incoming links from related web sites, both of which are considered by search engines in their ranking formulas, O'Neil said. "The result is more exposure for the company's website and more opportunity to develop new customers.
Blogger Christine Halvorson agreed, "The best blogs let corporations and organizations share their message through content that is not geared to push sales, but to invite engagement that will build relationships. By keeping the blog content lively, timely and with an authentic voice, the host website earns repeat visitors."
@Website Publicity was founded in Peterborough, NH, in 1998 and serves both small businesses and leading brands, such as Crane Paper Company, Green Mountain Coffee Roasters and Yankee Candle Company. O'Neil is the co-author of Maximize Web Site Traffic, one of the first "how to" books on search engine optimization. Visit the company's site to learn more about its blogging and search marketing services at websitepublicity.com or call 800-450-2818, ext. 203.
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