Consumerism Commentary Launches Second Annual Plutus Awards

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The Plutus Awards is an annual celebration honoring the best personal finance writing, products and services.

Luke Landes, founder of the Plutus Awards and Consumerism Commentary

Luke Landes, founder of the Plutus Awards and Consumerism Commentary

The Plutus Awards exist to bring attention to well-deserved financial authors who choose blogging as a medium.

Today marks the official beginning of the Second Annual Plutus Awards considerations. The Plutus Awards, named after the Greek god of wealth, are presented to the best financial blogs, products and services, as voted on by the entire personal finance blogging community. The Plutus Awards season will then culminate in early October, with a live event and ceremony that will take place at the Financial Blogger Conference in Chicago.

The Plutus Awards were created by Luke Landes, the founder of Consumerism Commentary, a premiere personal finance blog. According to Landes, "The personal finance blogging community has been an unstoppable force in alternative media for many years. Yet the great writing by a wide variety of expert authors is largely ignored by the mainstream media. The Plutus Awards exists to celebrate and bring attention to well-deserved financial authors who use blogging as as the medium of choice, as well as to the best financial products and services as chosen by these experts."

For the next few weeks, the personal finance blogging community will have input on the designation of these awards. Because the Plutus Awards reflect the opinions of the entire personal finance community, all who contribute to online personal finance writing have the opportunity to determine the direction of the awards through the selection of categories. Sample categories could include Best Blog for Retirement, Best Writing for a Personal Finance Blog, and Best Frugality Blog, for instance. Other categories will focus on financial products and services; examples include Best Savings Account, Best Budgeting Software, and Best New Book.

The entire financial community, writers and readers, will then nominate recipients and vote for their choices within each chosen category. All activity will be tracked on the official Plutus Awards website located at On September 21, voting will close.

Winners will be announced at the Financial Blogger Conference in Chicago at the beginning of October. The Plutus Awards website at will be updated in real time with the winners names, and the award event will also be tracked live on the Plutus Awards Twitter account, @PlutusAwards. Authors who represent winning blogs will receive a small prize package and a badge that they can display on their websites.


Since 2003, Consumerism Commentary has been the premiere personal finance blog, focusing on personal finance and consumer issues. Out of college for a few years and deeply in debt, Luke Landes, using the pseudonym of Flexo, created Consumerism Commentary to publicly hold himself accountable for his own finances. Today, Flexo is back on his feet financially and his blog is one of the leaders of the now burgeoning financial blog community. Consumerism Commentary offers tips and reviews of financial products such as the best savings accounts and credit cards. Above all, it provides a community for individuals interested in improving their own finances.


The first annual Financial Blogger Conference is a two-day event bringing together the best in the online personal finance community. In attendance will be over 150 personal finance bloggers with a combined total readership of over 500,000 and millions of page views monthly. The conference will be held September 30 through October 2 at the Chicago Marriott Schaumburg. The Financial Blogger Conference was created organically by the participants in the online personal finance blogging community. It is independently owned and operated by Philip Taylor of PT Money, LLC, who also runs PT Money: Personal Finance.


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Shari Lynn
Consumerism Commentary
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