Employers who have our health stations at their worksites will also like this program.
Burtonsville, MD (PRWEB) March 4, 2009
Lifeclinic International, Inc., the world's leading manufacturer and distributor of automated blood pressure monitors and health testing stations, intends to acquire My Health Rewards. The transaction will enable Lifeclinic and My Health Rewards to deliver additional value to their shared constituencies of national retailers, employers, and marketers - all of whom share a common goal of improving the health of the country.
My Health Rewards is a simple solution encouraging consumers to "know their numbers" (minutes of exercise, steps, blood pressure, glucose, etc…). It shifts dinner conversation from "eat more broccoli" to "what everyone did" that day to live a healthier life.
Ritchie Lucas, Founder of My Health Rewards and CEO of Think Factory, said, "This is a wonderful opportunity as it enables my original vision of rewarding consumers to actively adopt a healthier lifestyle by teaming up with national, regional and local companies to make a sustainable impact on two bottom lines. The first is our overall health and wellness as consumers. The second is Corporate America's bottom line through increased sales and healthier employees."
My Health Rewards will operate as a subsidiary of LCI with My Health Rewards co-founder, Brian Webster, serving as General Manager. In reflecting on his new position, Webster said, "Partnering with LCI will be helpful on many fronts. Most immediate is their presence in about 25,000 retail pharmacies where more than 1,000,000 customers visit the Health Station each day to monitor their vital signs."
"With the focus of the Obama administration on preventive healthcare and the growth in health-related categories at our retail partners, My Health Rewards is an excellent enhancement to the Lifeclinic offering as we look for innovative ways to help our retail partners deliver more value to their customers," said Jeffrey Bekos, EVP of Retail Operations at Lifeclinic. "Employers who have our health stations at their worksites will also like this program."
About Think Factory
Think Factory, a preeminent creative business think tank, developed My Health Rewards in its incubator division, The Lab®. Previous projects from The Lab® included CreatAbility Advertising and Marketing, ethnicity.com, Hispanic-market.com, The Piggy Bank Fund, Rush To Think and the Museum of Advertising Icons.
About Lifeclinic International, Inc.
Lifeclinic is the world's largest supplier of commercial, automated, blood pressure monitors and health stations. Lifeclinic monitors can be found in over 30,000 pharmacies and 5,000 worksites, medical clinics and health clubs worldwide, performing 500 million blood pressure measurements annually. Lifeclinic monitors, health stations and management systems encourage individuals to take an active role in their healthcare and provide corporate management with tools to help reduce costs while improving the health of individual employees.