Beverly Hills, CA (PRWEB) October 24, 2013
Blü Beverly Hills is now collecting shoes at 8601 Wilshire Boulevard between Robertson and La Cienega. Open 24 hours, 7 days a week, the public is welcome to drop off a pair of new or gently worn shoes in the lobby of this luxury apartment building.
“We are thrilled to provide the first official drop-off location in Beverly Hills for Soles4Souls and welcome the community to stop by our building and join us in giving back,” said Natalie Cariola, Managing Director of this high-end apartment building’s management company, New Standard Equities, Inc. “We just kicked off our partnership with Soles4Souls this past month and our residents have already donated enough to have shoes spilling out of our first box with a second box full from our recent rooftop networking event.”
With a fantastic unobstructed 360° panorama view from their rooftop terrace, blü Beverly Hills boasts a beautiful setting for events. On Friday, October 11, blü Beverly Hills hosted a networking event for the 2015 Executive MBA class from UCLA. Tito’s Vodka, Zenify and Hubert’s Lemonade provided refreshments and blü Beverly Hills provided a spectacular location, asking the students to bring a pair of shoes to donate as a way of entry into the event. “It was a fun idea and a way to help bring awareness to such a worthy organization,” said Cariola.
Soles4Souls supplies footwear and apparel both domestically and internationally and are dedicated to fighting the devastating impact and perpetuation of poverty. Please join blü Beverly Hills in their effort to support Soles4Souls. For more information about blü Beverly Hills, please call 310-659-1258 or visit http://www.BluBeverlyHills.com
About blü Beverly Hills
Blü Beverly Hills has 37 luxury apartments for rent in the heart of Beverly Hills. They offer one bedroom apartments and two bedroom apartment homes with an uncommonly high level of finish. The blü community offers a state of the art fitness center, concierge, valet and an unobstructed 360° panorama from their rooftop terrace.
The NALA (National Association of Local Advertisers), a small business association, is for local business owners offering new online advertising & marketing tools, great business benefits, education and money-saving programs, as well as a charity program.
PR Contact: Tiffani Tendell
ttendell (at) starkartthenala (dot) com