Atigeo Empowers U.S. Voters with Analytical Insight into 2012 Presidential Election

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Atigeo’s xPatterns applies big data semantic search tools to President Obama, Governor Mitt Romney and their respective parties’ top social media channels to reveal, clarify and bring insight into the candidate positions and sentiments.

Red2012Blue and Blue2012Red
Atigeo has put the power of big data analytics into the hands of every voter in an agnostic manner

Atigeo™, a compassionate technology company delivering a revolutionary big data cloud software platform, announced today the launch of and, a free online analytical tool that empowers voter research of President Barack Obama and Governor Mitt Romney’s positions on all issues. Red2012Blue and Blue2012Red applies Atigeo’s xPatterns contextual semantic search platform to the candidates’ most prominent social media feeds to reveal deep insight about the candidates’ positions on a wide range of issues that matter most to the electorate.

Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters. The websites,, put these big data tools into the hands of voters, allowing them to move beyond linear search and make meaningful connections with the information being shared by each party and their candidates’ social media channels.

“Atigeo is thrilled to make xPatterns available to U.S. voters. The problem of linear search is not only felt by industry, but also by everyday people yearning for more information about the candidates running for public office,” said Christopher Burgess, chief operating officer and chief security officer at Atigeo. “, Atigeo has put the power of big data analytics into the hands of every voter in an agnostic manner, without the additional input from the political pundits or analysts. With an intuitive user interface, voters can make more unforeseen connections and achieve deep clarity about President Obama’s and Governor Romney’s positions and sentiments on relevant issues. We urge every eligible voter in the United States to go to the polls on November 6, 2012 and vote.”

In order to unlock hidden correlations and other useful information stored in each candidate’s social media channels, Atigeo’s xPatterns platform assigns relevance scores and generates domain concepts that allow voters to organize and search pertinent tweets, blogs and other articles in clusters. Atigeo's visualization tool allows users to easily navigate the clusters to discover non-obvious relevant concepts and documents relating to the original search query. Both linguistic and data agnostic, the xPatterns platform improves its analytical value through machine learning of user’s interaction with structured and unstructured data. In other words, it gets smarter the more a voter uses it.

The data is pulled directly from the following feeds since before 01 January 2012:

  •     Democratic National Committee- Twitter, RSS feeds and Facebook page
  •     Republican National Committee- Twitter, RSS feeds and Facebook page
  •     President Barack Obama- Twitter feed, RSS feed and Facebook page
  •     Governor Mitt Romney- Twitter feed, RSS feed and Facebook page

The need for a platform that swiftly analyzes the constant stream of unstructured data, such as that found on social media channels, has never been so urgent. Since the beginning of 2012, 2.5 quintillion bytes of data have been created every day. 140 million active Twitter users send one billion tweets every three days, while Google receives over two million search queries per minute. Of Facebook’s 995 million users more than 27 million have “liked” President Barack Obama, while the Democratic Party has approximately 400, 000 users who are “liking” their fan page; while the GOP has greater than 500,000 users “liking” their fan page and Governor Mitt Romney’s page has more than 3.8 million users who have “liked” him.

View an introduction to and by Christopher Burgess, COO & CSO of Atigeo

View a demonstration of /

Read an Atigeo whitepaper: Building Successful Big Data Solutions

Contact Sales(at)Atigeo(dot)com to discuss the use of xPatterns with your data.

About Atigeo™
Atigeo is a compassionate technology company turning science into products and services for a wiser world. We close gaps between people and resources. Our intelligent big data platform, xPatterns, was created to alleviate the difficulty and expense of linking and maintaining the unruly information of our time. xPatterns empowers any industry to connect more disparate data sources; discover unforeseen relationships in data as it’s found; and act on making experiences, interactions and breakthroughs of unprecedented relevance. A leading example of machine learning science, xPatterns self-discovers patterns in any volume of structured or unstructured data in real time while keeping information private. Its applications range from healthcare to telecommunications, from utilities to entertainment and beyond. Atigeo is headquartered in Bellevue, Washington.

Media Inquiries
Thea Lavin or Bill Bode
Schwartz MSL for Atigeo
(415) 512-0770

Haripurkh Khalsa
Media Relations
(425) 749- 5049

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