Blue Buffalo Introduces Breakthrough Blue ™ Dog Food--Helps Dogs Live Longer, Healthier Lives

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Blue Buffalo, the makers of BLUE natural, healthy and holistic dog and cat foods, has introduced a whole new concept in dog food--BLUE Longevity.

BLUE Longevity

More and more people are interested in longevity diets for themselves these days

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Blue Buffalo, the makers of BLUE™ natural, healthy and holistic dog and cat foods, has introduced a whole new concept in dog food--BLUE Longevity™. Made with nutrient-rich foods with a low caloric density, BLUE Longevity is designed to help dogs enjoy longer, healthier lives.

"More and more people are interested in longevity diets for themselves these days," says Blue Buffalo CEO, Bill Bishop, "because everyone wants to live a longer, healthier life. So we thought it only made sense to create one for our furry family members."

The blend of natural, low caloric density ingredients in BLUE Longevity allows dogs to enjoy a delicious and fully satisfying meal without loading up on calories that contribute to obesity. The American Veterinary Medical Association estimates that 25% of all dogs are obese, and studies show that obese dogs are vulnerable to a variety of age-related health issues, including joint problems, heart and respiratory disease, diabetes and cancer.

Healthy deboned Whitefish, a tasty source of lean protein and Omega-3 fatty acids, is the first ingredient in BLUE Longevity , followed by whole grains, garden veggies and fruit. "Our animal nutritionists selected these ingredients," Bishop says, "because they contain a wide variety of anti-aging nutrients that have been shown to fight the development of age-related diseases." When a low caloric density diet is consumed with these nutrients, which include Vitamins C, E and B Complex, Beta Carotene, Selenium and Zinc, they have been shown to increase the lifespan of dogs according to a study reported in the Journal of American Veterinary Medical Association.*

BLUE Longevity is designed to be a lifelong feeding system, so that dogs can be healthy and vital from puppyhood through their active adult years and into senior citizenship. And, like all healthy diets, the earlier pet parents start with BLUE Longevity and the longer they stay with it, the more their four-legged family members will benefit.

BLUE Longevity is available in three life stage formulas--Dogs (Puppy, Adult and Senior); Cats (Kitten, Adult and Mature)--at leading pet specialty stores across the country. For more information and where to buy it near you please visit bluelongevity.com

Blue Buffalo, one of the fastest growing brands in pet specialty stores, also makes the BLUE Life Protection Formula for dogs, BLUE™ Spa Select™ and Healthy Gourmet™ cat food, BLUE Wilderness™ high-protein, low-carb formulas for dogs and cats and BLUE Organics™ dog food and cat food. All BLUE dry formulas are two-part products. The first is our delicious protein based kibble, and the second is our exclusive LifeSource® Bits, which are a precise blend of nutrients and antioxidants selected by veterinarians and animal nutritionists because they have been shown to strengthen the immune system, support specific life stage requirements and help protect pets from the potentially harmful effects of household toxins.

And to make sure that dogs and cats receive maximum benefits from these added nutrients and antioxidants, Blue Buffalo cold forms it LifeSource Bits to avoid the potency degradation that can occur when antioxidants are exposed to high heat.

For more information about the company and their products, please visit at http://www.bluebuff.com

Blue Buffalo is a family owned company dedicated to helping our pet family members lead healthier, happier and longer lives. "To us, our dogs and cats are family members so only the very best food is good enough for them," says Bishop. All BLUE products are manufactured in the United States.

*JAVMA, Vol. 220, No. 9 May 1, 2002, p. 1316

Contact: Chris Bishop
Telephone: 203-762-9751

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