4imprint Releases New Blue PaperSM on
Attracting Your Ideal Customer
Promotional Products Company White Paper Explores Customer Selection
Tools
OSHKOSH, Wis. (Business Wire EON/PRWEB ) December 22, 2008 --
Who is your ideal customer? Are you using the right signals to attract
them? Or, do your existing services or experiences send the wrong
message?
These questions are the topic of a new Blue PaperSM
(4imprint’s version of a white paper) titled Staking Your Claim and
Choosing Your Customers. It is available at no charge from the promotional
products distributor’s Web site at www.4imprint.com/bluepaper.
“This is one of those difficult but important questions that
organizations sometimes wrestle with,” said Greg Ebel, vice president
sales & marketing, 4imprint. “We’ve pulled together some tools that can
help as you start this conversation.”
The paper describes four helpful tools for examining your customer base:
-
Customer filters—Identifying the traits of an ideal customer
and qualifying prospects with a ranking scale helps your sales team
decide which clients are a good fit for your organization.
-
Buyer personas—Bring your customers into the board room by
using data to develop buyer profiles for actual or prospective
customers. Keeping this persona in mind aids decision-making.
-
Brand maps—Plotting your market position against that of your
competitors helps you focus your marketing and sales efforts on the
customers you are best positioned to reach.
-
Strategic customer management—Using your sales data and this
bottom-up approach, you can identify which clients are most profitable
and what you can do to expand your services to them.
The Blue PaperSM also includes examples of companies that
have focused on attracting their ideal customers.
“We’ve included these stories so readers can see how these ideas can be
applied,” Ebel said. “It’s another way to look at these concepts.”
About 4imprint Blue PapersSM
4imprint Blue PapersSM are in-depth, how-to articles,
distributed by 4imprint to help organizations succeed. Accessible at www.4imprint.com/bluepapers,
Blue PapersSM have covered podcasting, online social media,
search engine optimization (SEO), experiential marketing and more.
Dozens of Blue PapersSM are available at www.4imprint.com/bluepapers.
About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on
the London Stock Exchange, and serves more than 100,000 businesses with
its innovative promotional merchandise throughout the United States and
Canada. For more information, log on to www.4imprint.com.
See the original story at: http://eon.businesswire.com/releases/blue_papersm/blue_paperssm/prweb1786814.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/Q3Jhcy1Ib3JyLVBpZ2ctU3F1YS1Ib3JyLVNpbmctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
