4imprint Releases Promotional Apparel Blue PaperSM,
Podcast
OSHKOSH, Wis. (Business Wire EON/PRWEB ) November 11, 2008 --
Promotional products retailer 4imprint
has released another value-added podcast and Blue PaperSM
titled, ‘Promotional
Apparel.’ Detailing the latest trends
in corporate apparel, including fashion-forward fabrics, colors and
styles, 4imprint’s version of a white paper
will be helpful for businesses seeking to build brand awareness and
review dress code concerns.
From uniforms and dress codes, to incentives and giveaways, apparel has
become an integral asset in an organization’s
branding efforts. According to Kathryn Ricker, a statistician with the
Educational Testing Service in Princeton, N.J., states, “If
someone is nicely dressed and looks well put-together, we have greater
confidence in his or her abilities even before he or she has said a word.”
‘Promotional Apparel’
provides trends and tips for providing valuable, wearable apparel that
will ensure longevity for the organization and increased brand
impressions.
“Corporate apparel has seen some dramatic
changes recently. There are now special fabric treatments that are stain
resistant, anti-microbial and even UV-coated,”
says Suzanne Worwood vice president of merchandising. “These
options, along with increased style and color options, for both sexes
are why corporate apparel has become an increasingly popular item.”
Serving as a resource for many industries, including healthcare,
education, government agencies and small businesses, 4imprint’s
more than 30 Blue PapersSM are available for
download at www.4imprint.com/bluepapers.
About 4imprint Blue PapersSM
4imprint Blue PapersSM are in-depth, how-to
articles, distributed to 4imprint customers to help their organizations
succeed. Accessible at www.4imprint.com/bluepapers,
Blue PapersSM have covered popular,
cutting-edge topics such as podcasting, online social media, search
engine optimization (SEO) and experiential marketing.
About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on
the London Stock Exchange, and serves more than 100,000 businesses with
its innovative promotional merchandise throughout the United States and
Canada. For more information, log on to www.4imprint.com.
See the original story at: http://eon.businesswire.com/releases/blue_paperssm/blue_papersm/prweb1602504.htm
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