Blue Kangaroo selected by AlwaysOn as one of the OnMedia 100 Companies to Watch

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Personal Search Engine for Offers is recognized among emerging innovators in marketing, branding, and publishing.

Blue Kangaroo, the personal search engine for offers, announced today that it has been chosen by AlwaysOn as one of the OnMedia 100 Companies to Watch. This recognition is accorded to companies that demonstrate leadership amongst their peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Blue Kangaroo, whose Web and mobile applications scour the deal universe to deliver the right offer at the right time for each individual user based on interests and context, was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

“The OnMedia 100 Companies to Watch represents a group of companies on their way to success in a world fueled with disruptive change. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire —and these up-and-coming companies are leading the charge.” says Tony Perkins, founder and editor of AlwaysOn. “This year’s OnMedia 100 winners are opening up new sources of commerce and bringing new ways for product designers and retailers to connect with their target audiences. Back-end data evolution further helps to put the best items into the hands of the people trying to discover them. With the number of innovative ideas represented in this list, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.”

“We’re delighted that AlwaysOn has cited our startup, Blue Kangaroo, as an innovator to watch this year,” said Nick Weir, CEO. “As a data company, we’re taking a unique approach, built on big-data solutions, to tackle something challenging and important: Blue Kangaroo makes it dramatically easier for shoppers to get the right offer at the right time, guided by the interplay of each individual’s preferences and interests, location, and context. This shopping service fuels an exchange of value and data among consumers, marketers, and mobile network operators. In 2013, watch for continued advances in both our product and our market presence.”

The OnMedia 100 Companies to Watch were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
A full list of all the OnMedia 100 Companies to Watch winners can be found on the AlwaysOn website at:

About Blue Kangaroo
Blue Kangaroo is a search engine for offers, scouring the entire deal universe for the best offers matching the individual interests of its users. Through Web and mobile applications built on big-data solutions, Blue Kangaroo makes sure you always get the right offer at the right time. Today Blue Kangaroo maintains marketing partnerships with more than 1600 top retail brands, distribution partnerships with leading mobile carriers & services, and a product innovation partnership with Qualcomm Labs. The company was founded by leading digital marketing and data experts Nick Weir, Usama Fayyad, and Hunter Madsen, who helped shape the strategy of organizations that include Yahoo!, Audience Science (formerly digiMine), Goldman Sachs, Microsoft, MicroStrategy, NASA, Wired, and J. Walter Thompson.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

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