Whether they’re advertising dealer incentives to the commuters on the freeway or controlling their showroom lighting with the touch of a button, Rusnak BMW is using advanced AV to better their business.
Kennesaw, GA (Vocus) February 17, 2010
Thousand Oaks, California based Rusnak BMW recently hired Los Angeles based audio/video custom installation firm DSI Entertainment Systems to upgrade their facilities to include a dynamic audio and video presence. Utilizing high-brightness Digital Projection TITAN 1080p projectors, the dealership is now capable of displaying digital messaging and high-definition video in key high-traffic locations. Due to the numerous creative technological solutions within the dealership, the Rusnak BMW application was awarded a "Best Special Project" award at the 2009 CEDIA Expo in Atlanta, Georgia.
Specific venues within the dealership display true technological innovation. The main showroom features two large rear projection systems with Digital Projection Titan 1080p-700 projectors beaming onto custom rear projection screens. Cleverly concealed within recessed spaces in the ceiling, the TITAN projectors are virtually invisible to dealership clients. The suspended screens seemingly float above the showroom as they display BMW commercials and product videos.
In order to capitalize on the dealership’s prime location overlooking the 101 Ventura freeway, a massive piece of Stewart StarGlas serves as a huge digital billboard. Three edge-blended dVision 30-1080p projectors feed marketing materials and dealer messaging to the impressive StarGlas panel. Additionally, a Crestron control system automates nearly all aspects of the dealership, including the projected content, a Lutron lighting system, distributed audio, and the various video displays throughout.
Advanced AV equipment also allows the Rusnak dealership to deliver added value to both clients and team members. A dedicated JBL Synthesis® Digital Home Theater system featuring a Digital Projection dVision 30-1080p projector allows visitors to watch HD movies via a Kaleidescape player. In regards to team building, another dVision projector enables team training sessions and product presentations in conjunction with a Polyvision interactive smartboard.
In regards to how the dealership is applying their new equipment Brent Wiseman, COO of DSI Entertainment Systems, commented, “The Rusnak BMW dealership is regularly realizing new ways to utilize their dynamic AV system. Not only can they now capitalize on the full array of marketing support supplied by BMW corporate, they’ve also found ways to enhance existing operations.” Wiseman continued, “Whether they’re advertising dealer incentives to the commuters on the freeway or controlling their showroom lighting with the touch of a button, Rusnak BMW is using advanced AV to better their business.”
DSI Entertainment Systems has offices in Los Angeles & Santa Barbara and is a recognized authority for high-end custom audio video, home theater systems, home automation, and commercial audio video installations.
Download high-resolution images here: digitalprojection.com/news/zips/DPI_RusnakBMW.zip.
About Digital Projection International
Founded in 1989, Digital Projection International (DPI) has been instrumental in the development and application of Digital Light Processing™ technology by Texas Instruments for projection systems. DPI introduced the world’s first 3-chip DLP® projector in 1997, and has since delivered expert system engineering and world-class customer services, thus maintaining its position as a digital imaging pioneer.
DPI’s groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has earned the company many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. DPI remains the first and only projector manufacturer to win the coveted award.
Today, DPI manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP® projection systems. These projectors are the reference standard for demanding applications such as 3D immersion, large-venue, live-event staging, fortune 5000, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema.