BMW Parts Retailer FCP Groton Launches BMW Forum Community Site ClubE36.com

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FCP Groton announced the launch of a brand new BMW forum community yesterday: ClubE36.com. The forum site will serve as a hub of information and interaction for BMW enthusiasts.

FCP Groton

Chances are, if you are the owner of a 1992-1999 3-series BMW you are eventually going to have to replace the transmission, or a fuel line, or you will want to modify your vehicle to have some hot new headlights or tweak the turbo charger on it.

FCP Groton announced the launch of a brand new automotive forum community yesterday: ClubE36.com. The BMW forum site will serve as a hub of information and interaction for BMW enthusiasts. It will house BMW "How To" guides, BMW modification discussions, BMW performance discussions, and general BMW maintenance information.

The launch of the website features a "Show Room" section, where users can show off their rides, a "DIY" section, for discussion of modifications, a "General Repairs" section, a "Member Projects" area, where users can post pictures/video of their current BMW projects and get feedback, and a "Classifieds" area, where users can post trades, items for sale, or BMW parts wanted. Surprisingly, the site already has 224 posts without even having been announced. "It's an anomaly," says Max Rossi FCP's Chief Development Officer, "but it proves to us that there's already a market for a targeted BMW Forum and message board. I can't wait to get in there and start some conversation - I've got a few questions of my own."

Given FCP Groton's success with its Volvo forum community, Volvolution.com, ClubE36.com should prove to be yet another great resource for car enthusiasts. Says FCP Groton's Chief Operating Officer, Scott Drozd, "Volvolution's success is mainly due to management and promotions for community engagement. We started it with the goal of supporting Volvo owners and helping them to engage together, and this is now being extended into the BMW community. When people have a question about a BMW control arm, or even just a BMW spark plug, the best advice always comes from others who are in the same situation. ClubE36.com users can get quality, peer-reviewed information and contribute to the knowledge pool at the same time."

FCP Groton sees forum communities as good for business, because they help their clientele - automotive enthusiasts and mechanics - find the best quality information regarding their areas of interest. "Chances are, if you are the owner of a 1992-1999 3-series BMW you are eventually going to have to replace the transmission, or a fuel line, or you will want to modify your vehicle to have some hot new headlights or tweak the turbo charger on it." Says Nick Bauer, CEO of FCP Groton, LLC, "Even if you are a seasoned mechanic, you're going to have questions about fitting, where to buy, the price of an auto part, and many other things. That is what ClubE36.com is for. And, the easier it is for people to find what they need, the easier it is for us to help them when it comes time for them to buy BMW parts."

Additionally, FCP Groton runs a video and image site, AutoBlock.com, where community members can view and comment on some of the most stunning high quality video footage of BMWs, Volvos, Audis, Volkswagens, and more. "We see a good parralell between ClubE36.com and Autoblock. Users come to both sites to view and talk about BMWs. It was a natural step for us to take in starting forum that focused on these users," says Bauer, "They recognize quality and we like having that kind of audience."

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Scott Drozd
FCP Groton
877-634-0063 ext. 202
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