Seek Networking Success? Forget the Golden Rule
To succeed in networking, say the authors of a new book called, "Truth or Delusion: Busting Networking's Biggest Myths," you need to treat others the way they want to be treated.
Upland, CA (PRWEB) November 13, 2006 -- "Follow the Golden Rule." It's one of the first lessons many parents, teachers and ministers like to drill into young minds: Do unto others as you would have them do unto you. When it comes to referral networking, though, the Golden Rule doesn't shine.
If you really want to succeed in networking, say the authors of a new book called, "Truth or Delusion: Busting Networking's Biggest Myths" (Nelson Business, ISBN 0785223207), you need to follow what Tony Allessandra calls the Platinum Rule: Treat others the way they want to be treated.
"There are three people involved in a referral," says New York Times best-selling author Dr. Ivan Misner. You have to pay close attention to every one of them in order to succeed at networking.
"Number one," explains Misner, "is yourself. You need to know how you work best and where your strengths and weaknesses lie. Number two: the referral source. How does this person like to communicate? How does he like to be treated? If you want him to help you, you’ve got to treat him the way he wants to be treated. And number three: the prospect. How does the prospect like to be sold to? What’s the best way to communicate with the prospect?"
"Looking for a fast way to destroy a budding relationship?" asks Misner and his "Truth or Delusion" co-authors. "Assume that your client or referral partner enjoys the same things as you."
So much for the Golden Rule! Learn how to go for platinum by getting this book via Amazon.com at: http://301url.com/4m8.
Questions? Call Dr. Ivan Misner at BNI Headquarters in the USA at 1-909-608-7575.
BNI (www.bni.com) is a referral networking organization, with more than 4,400 groups in 33 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, "Masters of Networking," (www.MastersofNetworking.com) and the recently released "Truth or Delusion" (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world.
Contact:
Michael R. Drew
Phone: 512-858-0040
Fax: 512-857-9428
16208 Crystal Hills Drive
Austin, TX 78737-9009
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