BNI: 'Think Customers Are Your Best Word of Mouth Referral Source? Think Again'

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To get a lot of new business, advises Dr. Ivan Misner in his latest best-selling book, "Truth or Delusion, Busting Networking's Biggest Myths" (http://www.TruthorDelusion.com), companies need a more productive source of referrals than depending on friends and current customers.

You know, if we could get our customers to refer their friends to us, we'd have even more customers.

"You know, if we could get our customers to refer their friends to us, we'd have even more customers." Sound familiar? Two problems with that line of reasoning, though. Problem #1: It's true. Problem #2: It's a very slow way to get new business.

Sure, your customers or clients can be helpful in sending you new business here and there. The question is: Can you actually grow your business effectively with just a new customer 'here and there'? Don't you want -- and need -- a lot of new customers?

To get a lot of new business, advises Dr. Ivan Misner in his latest best-selling book, "Truth or Delusion, Busting Networking's Biggest Myths" (http://www.TruthorDelusion.com ), you need a more productive source of referrals. "With a well-developed referral network, you can realize more good referrals from one or two professional referral sources than from all your customers combined," writes Misner.

"The best sources in the long run are likely to be the people you refer business to," explains Misner, Founder & Chairman of BNI, the world's largest business networking organization. "When you help another businessperson build his or her business, you're cultivating a long-term relationship with someone who's motivated to return the favor by bringing business to you, who's sharing your target market, and who will work systematically with you for mutual benefit."

The belief that customers or clients are the best source of referrals is just one of the "networking myths" busted by Misner's best-selling book, "Truth or Delusion." The book's available via Amazon.com: http://301url.com/4m8.

Questions? Call Dr. Ivan Misner at BNI Headquarters in the USA at 1-909-608-7575

BNI (http://www.bni.com) is the world's largest business networking organization, with more than 4,500 chapters in 34 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, "Masters of Networking" (http://www.MastersofNetworking.com), and the recently released #1 best-seller, "Truth or Delusion, Busting Networking's Biggest Myths" (http://www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (http://www.referralinstitute.com), a referral training company with operations around the world.

Contact:

Michael R. Drew

Phone: 512-858-0040

Fax: 512-857-9428

16208 Crystal Hills Drive

Austin, TX 78737-9009

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Michael R. Drew
BNI
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