This new campaign takes a fresh approach on the heritage that made us who we are today - offering delicious, craveable foods, including our Pick 2 Farm-Fresh Combos, served with our genuine hometown hospitality, all at an incredible value."
COLUMBUS, Ohio (PRWEB) May 31, 2019
With over 100 farm-fresh Pick 2 Combos to choose from, Bob Evans Restaurants is offering more mealtime options than ever before – just in time for the summer season. The farm-fresh combos are available now at all restaurant locations and start at just $5.99.
The promotion is part of a new campaign – Bob Evans is “America’s Farm Fresh” – which embraces the company’s farm roots with an authentic brand story. The company has invested in a comprehensive, multi-pronged marketing program that focuses on the rich values in which the late Bob Evans himself believed, including hard work, fresh-quality ingredients, and contemporary homestyle meals the whole family can enjoy.
“This new campaign takes a fresh approach on the heritage that made us who we are today – offering delicious, craveable foods, including our Pick 2 Farm-Fresh Combos, served with our genuine hometown hospitality, all at an incredible value,” said Bob Holtcamp, chief marketing officer at Bob Evans Restaurants.
Founded in 1948, Bob Evans began making sausage on his southeastern Ohio farm and served it at a small 12-stool diner he owned in Gallipolis. Since then, Bob Evans Restaurants has been crafting homestyle meals made with care that remind guests of their favorite family dishes.
Leveraging Bob Evans’ rich farm history, the marketing campaign has a strong tie to America’s farmers and includes a “Spokes-farmer” as the lead storyteller. Utilizing a multimedia strategy, the company will highlight Bob Evans’ farm-raised values of fresh, homestyle food, and define a new array of dining offerings for its guests.
The campaign kicks off this summer, with Bob Evans’ Pick 2 Farm-Fresh Favorites featuring hearty soups, farm-fresh salads and half sandwiches. Items are made in-house daily and include:
- Soup & Salad Combo: A choice of cup of soup – including comforting Chicken-N-Noodles, Hearty Beef Vegetable, and Cheddar Baked Potato – with either a new Caesar side salad or Farmhouse Garden for $5.99 – the perfect option for individuals looking for a little lighter fare this summer season
- Half-Sandwich Combo: Guests can enjoy a homestyle half sandwich served with choice of a cup of soup, Farmhouse Garden or the new Caesar side salad for $6.99
“Bob Evans has always been committed to bringing families and friends together around the table to connect over farm-fresh, great tasting foods at an affordable price,” said Holtcamp. “We also recognize our guests are looking to customize their dining experience, which is why we’re offering so many delicious combinations – a different one for each day of the summer. From farm-fresh salads to hand-crafted sandwiches, there is something for everyone.”
Pick 2 Combos start at just $5.99 and are available at all Bob Evans Restaurants daily from 11 a.m. to 9 p.m. Guests can also order a combo to-go online at https://www.bobevans.com/menu/pick-two.
For more information and restaurant locations, visit http://www.BobEvans.com.
About Bob Evans Restaurants
Bob Evans Restaurants is a chain of family style restaurants founded and headquartered in Columbus, Ohio, which owns and operates 481 family restaurants in 18 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States. Bob Evans believed in treating strangers like friends and friends like family; and those principles are alive today at every Bob Evans Farms Restaurant. As a private company owned by Golden Gate Capital, Bob Evans Restaurants is focused on providing quality food and hospitality to every guest at every meal, each and every day.
For more information and restaurant locations, also visit http://www.BobEvans.com.