BoConcept New York, the Purveyor of Affordable Design Furniture Honored as the NYC 2009 Neighborhood Achievement Award, Small Business of the Year

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BoConcept New York, the purveyor of affordable, modern design furniture, was honored with the New York City 2009 Neighborhood Achievement Award, as the Small Business of the Year by Mayor Michael R. Bloomberg and Small Business Services (SBS) Commissioner Robert W. Walsh at the Gracie Mansion on July 13, 2009.

The Cheng's at home

As New Yorkers and thriving entrepreneurs, we are amazed at ways this city constantly reinvents itself and love being a part of that reinvention. Through our persistence and determination, we hope to continue our commitment to the city of New York.

BoConcept New York, the purveyor of affordable, modern design furniture, was honored with the New York City 2009 Neighborhood Achievement Award, as the Small Business of the Year by Mayor Michael R. Bloomberg and Small Business Services (SBS) Commissioner Robert W. Walsh at the Gracie Mansion on July 13, 2009.

Owners, Niki and Shaokao Cheng are extremely grateful and excited to receive this award. The Small Business of the Year Award honors entrepreneurs whose business has significantly improved its neighborhood and demonstrated outstanding commitment to the community through offering quality products and services, generating new activity on a commercial strip, attracting new businesses to the area, and providing exceptional employment opportunities.

In just six years, Niki and Shaokao have come to own eight stores, with five of them in New York City. They believed there was a need for affordable design furniture and were determined to fulfill that niche. The cornerstone of their strategy was to build beautiful stores that offered great furniture and uplifted the community by its presence and bringing the neighborhood together through in-store events. "Opening BoConcept Stores has been a vehicle for us to help shape and improve neighborhoods we live in. We are honored to be embraced by NYC through the expansion of our business and by receiving this award," says Niki. "As New Yorkers and thriving entrepreneurs, we are amazed at ways this city constantly reinvents itself and love being a part of that reinvention. Through our persistence and determination, we hope to continue our commitment to the city of New York.", says Shaokao.

About the Owners    
As owners, Niki and Shaokao Cheng are the embodiment of urban New York chic. And having a business that outfits the environs of fellow stylish New Yorkers couldn't be more fitting: BoConcept, the furniture company born in Denmark in 1952, has now become a common sight on Manhattan's streets as well as those of the surrounding metropolitan areas, thanks to the couple's drive and determination.

Niki Cheng was born in Malaysia where she received her B.A. in interior design from the Malaysian Institute of Art. Shaokao Cheng, with a Bachelors and a Masters degree in Electrical Engineering from the Johns Hopkins University, has had a very successful career as an information technology executive at both Citibank and McKinsey & Company. After marrying in 2002 and starting their life together in New York City, they soon took on the renovation of their apartment. While perusing shelter magazines for ideas, a small line of type at the bottom of a BoConcept advertisement on franchise opportunities made them rethink their career choices. Taking the step to open shop was a bold one: The couple invested nearly all of their savings to get their first store up and running. Their marriage has been a perfect pairing in more ways than one: Shaokao's management skills and Niki's design background have resulted in the fastest growing BoConcept franchise, and one of the most successful BoConcept ventures in the world, with the gross revenue of their business increasing ten-fold since they opened their doors.

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SHAOKAO CHENG
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