Women Find Boda Borg a Rare Entertainment Treat

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Not many forms of local entertainment frequently attract large groups of women…but Boda Borg is proving to be a refreshing new option.

Ladies at Boda Borg attempt to outwit a technical challenge

We see many groups of men and lots of mixed groups of friends and family. But it is true that we often see groups of only women at Boda Borg, or mixed groups organized by women. We have not actually studied it, but perhaps the attraction is that Boda Borg is both affordable and an equal playing field…you do not need to be an athlete or a good shooter or use any special equipment.

Whether bus loads from churches, a group of local friends hanging out, or a wild bachelorette party, it is not unusual to see groups of 10 - 30 women together at Boda Borg. By a ratio of almost 57% to 43%, women seem to find Boda Borg's unique activity called Questing remarkably entertaining.

Outside of dinner, a movie, or socializing perhaps in a public setting, there are not so many forms of out-of-home entertainment in local communities that are affordable and attract women in such large groups. According to David Spigner of Boda Borg Corporation in California, "We see many groups of men and lots of mixed groups of friends and family. But it is true that we often see groups of only women at Boda Borg, or mixed groups organized by women. We have not actually studied it, but perhaps the attraction is that Boda Borg is both affordable and an equal playing field…you do not need to be an athlete or a good shooter or use any special equipment."    

The Boda Borg concept was founded in Sweden, and is currently undergoing a strategic makeover. If the unique attraction to women holds up, Boda Borg may very well be on the way to unlocking a very large and virtually untapped market…an attractive and convenient active-entertainment offering where the playing field is totally equal.

For more information about Questing visit http://www.bodaborg.com, or contact David Spigner at david.spigner (at) bodaborg (dot) com.

About Boda Borg:
Boda Borg features a unique gaming concept developed in Sweden called Questing. A Quest is a series of challenges, and teams of people attempt to pass through many different Quests at Boda Borg locations. It's fast paced, and teams have to think outside the box and cooperate to survive. It is an exhilarating experience only available at a Boda Borg location. Boda Borg Europe is a wholly owned subsidiary of Boda Borg Corporation of Southern California. Visit http://www.bodaborg.com.    

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David Spigner
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