Durham Bulls Hit a Home Run with Bold Software’s BoldChat

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Live Chat Offering Enables Baseball Team to Sell Season Tickets Online for the First Time

“This is the first time we’ve been able to sell season tickets online, so we weren’t sure what to expect,” said Matt DeMargel, Director of Media Relations/Promotions with the Durham Bulls. “We were surprised to learn that chat sessions average about nine minutes, which tells us that chatters are really engaged with us online. But after quickly selling 10 season ticket packages through BoldChat, I believe it. In fact, BoldChat paid for itself within two months. We can now tangibly link the website to a sale.”

Spring is the busiest time of the year for the Durham Bulls and BoldChat enables the ball club to offer fans another channel for buying tickets.

Bold Software today announced its relationship with minor league baseball team the Durham Bulls. America’s most recognized minor league baseball team, thanks to the film Bull Durham, the Durham Bulls are seeing a significant spike in website traffic leading up to opening day on April 14th. This is the first full season that the ball club will be relying on their live chat implementation with BoldChat to help drive ticket sales.

“Spring is the busiest time of the year for the Durham Bulls and BoldChat enables the ball club to offer fans another channel for buying tickets,” said Bold Software Director of Client Services Matt Tharp. “Their targeted approach of leveraging live chat on ticket sale pages means they’re engaging with motivated buyers. It’s the cyber version of a salesclerk asking a person in the store how they can help. Not having live chat in these areas of a website is the equivalent of leaving ticket sales on the table.”

In September 2010, the Durham Bulls decided to try out live chat software on their website. The Bulls selected Bold Software’s BoldChat after reviewing competitive offerings and concluding that Bold Software’s month-to-month contract and reasonable pricing made it simple and low risk to try. Once implemented on the ticket sale pages, the chat agents were up and running quickly. Today, chat agents respond to incoming chat inquiries initiated by visitors as well as chats coming from proactively invited fans on the tickets page. In fact, the Bulls’ use of proactive chat results in an acceptance rate that is 28% more than Bold Software’s industry benchmark.

“This is the first time we’ve been able to sell season tickets online, so we weren’t sure what to expect,” said Matt DeMargel, Director of Media Relations/Promotions with the Durham Bulls. “We were surprised to learn that chat sessions average about nine minutes, which tells us that chatters are really engaged with us online. But after quickly selling 10 season ticket packages through BoldChat, I believe it. In fact, BoldChat paid for itself within two months. We can now tangibly link the website to a sale.”

About the Durham Bulls
The most recognized name in minor league baseball thanks to the hit movie Bull Durham, the Durham Bulls have played a significant role in the development of the Triangle community since 1902. The team plays a 144-game schedule as a member of the International League and the Triple-A Affiliate of the Tampa Bay Rays. For over a century the Bulls have offered affordable family entertainment to fans in the Triangle and beyond with a strong brand of baseball, great food, childrens' areas, mascots and special events throughout the summer.

The team won its first championship as a member of the North Carolina State League in 1917 and has since won 11 more, including three League Championships and a National Title since making the jump to Triple-A in 1998. For more information, go to http://www.durhambulls.com.

To chat with an agent for more information about purchasing tickets to the 7:05 p.m. season opener against the Norfolk Tides of Baltimore on April 14th, or to buy season tickets go to this link.

About Bold Software
Bold Software LLC, is a leading provider of world-class web communication tools designed to help businesses improve online support and increase sales. Using Bold Software’s live chat, click-to-call, email management, and active co-browsing tools, businesses can quickly and effectively engage visitors on their website. Bold Software sells a wide variety of competitively-priced products under the BoldChat, BoldCall, and BoldCCM brand names. Businesses of all sizes - from small proprietorships to large ecommerce enterprises – can provide more intelligent online customer interactions and close more sales using Bold Software solutions. The company is headquartered in Wichita, KS, with thousands of customers around the world including 3M, American Cancer Society, Corel, Dean & DeLuca, and ViewSonic. For more information about Bold Software, go to http://www.BoldSoftware.com or call 1-866-753-9933.

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Jill Monahan
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