BoldChat Upgrade Enhances Customization, Security, and Chat Invitation Engine

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Chat Button Customization Options, New Invitation Rules, and Numeric String Masking Make Latest Version Even More Appealing to Online Retailers Bravestorm, maker of BoldChat, (http://www.boldchat.com) a leading solution for live chat, e-mail management and click-to-call functionality, today announced its newest release, BoldChat v5.5, which features several customization, security, and proactive chat enhancements.

Along with these new business rules, we've also implemented the ability to target based on custom field settings. This kind of granularity, gives our customers the opportunity to target shoppers deep inside the buying process who exhibit signs of abandonment. Features such as these can drive sales for online retailers, which is even more important in today's economic times.

Bravestorm, maker of BoldChat, (http://www.boldchat.com) a leading solution for live chat, e-mail management and click-to-call functionality, today announced its newest release, BoldChat v5.5, which features several customization, security, and proactive chat enhancements.

New changes to the invitation rule engine now allow online retailers to target first time versus return site visitors. The retailer can also prevent shopping cart abandonment by sending shoppers a chat invitation if they leave a particular page.

"Our goal is to offer the industry's most sophisticated, flexible live chat offering," said Matt Tharp, BoldChat's Director of Professional Services. "Along with these new business rules, we've also implemented the ability to target based on custom field settings. This kind of granularity, gives our customers the opportunity to target shoppers deep inside the buying process who exhibit signs of abandonment. Features such as these can drive sales for online retailers, which is even more important in today's economic times."

Customization Offerings
Additional customization enhancements to BoldChat v5.5 include:

  •     Over twenty newly designed chat buttons and a more user friendly gallery as well
  •     New options for "chat unavailable" including the ability to show no button at all
  •     Redesigned visitor monitoring code to improve performance

Enhanced Security
Numeric data-masking capabilities make BoldChat v 5.5 an even more secure offering. After a chat closes, numeric strings such as credit card numbers or Social Security numbers are automatically removed so they cannot be viewed later in chat transcripts.

This automatic removal of potentially sensitive data makes BoldChat the perfect choice for financial services retailers and those that require customer data in order to provide live chat support.

"BoldChat helps us maintain an edge over other online retailers, and the latest version of the product makes it even easier for us to do that," said David Topkins, president of Gotham City Online (http://www.gothamcityonline.com), an online retailer offering designer women's shoes from the fashion district of Manhattan. "As a part of our ongoing focus on increasing conversion rates and enhancing security, BoldChat fits the bill. It even offers us the ability to better understand why shoppers might abandon their carts, which is incredibly valuable to us. BoldChat is a significant part of our strategy for the upcoming holiday season."

BoldChat v 5.5 is available immediately for a 10-day free trial; for more information about BoldChat, visit http://www.boldchat.com.

About Bravestorm and BoldChat:
Bravestorm, makers of BoldChat, offers live communication software, including live chat, click to call and email management tools which enable businesses to take control over customer interactions and drive sales for businesses conducting sales and support online. Bravestorm's suite of offerings is designed with a flexible breadth of capabilities that allow clients to customize and manipulate the software to meet their specific needs. The company is headquartered in Wichita, KS, with customers around the world. For more information about BoldChat, please visit http://www.boldchat.com or call 1-866-753-9933.

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