Bold Software Positions for Future Growth; Promotes Haskell to VP of Marketing

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Bold Software, a leading provider of world-class web communication tools including live chat software, today announced the promotion of Ross Haskell to Vice President of Marketing.

“His knowledge of our industry and his leadership in market research will help make 2011 another successful year for Bold Software.”

As Bold Software continues to grow both domestically and globally, Ross has been an integral part in helping us shape our message and communicate our offerings and unique differentiators to all of the key industry stakeholders.

Bold Software, a leading provider of world-class web communication tools including live chat software, today announced the promotion of Ross Haskell to Vice President of Marketing. As a member of the executive team, his primary responsibility will be to lead marketing and research efforts for the organization.

Bold Software saw greater than 30% top-line growth in 2010, accompanied by a more than 25% increase in the number of customers served. As a result, Bold Software continues to increase staff to accommodate new clients and organic growth, requiring another move to larger office space.

“As Bold Software continues to grow both domestically and globally, Ross has been an integral part in helping us shape our message and communicate our offerings and unique differentiators to all of the key industry stakeholders,” said Bold Software President & CEO Steve Castro-Miller.

In addition to communicating with key industry influencers about Bold Software’s innovative product offerings, Ross has led the organization’s comprehensive research efforts, helping to establish the organization as a thought leader in the website communications space.

“His knowledge of our industry and his leadership in market research will help make 2011 another successful year for Bold Software.”

Prior to joining Bold Software, Ross held various marketing and strategy positions at organizations including Visionael Corporation, Green Mountain Energy Company, Tivoli Systems and Tyco Toys, Inc.

He received his MBA from Texas A&M University and his BS from Boston College’s Carroll School of Management.

About Bold Software:
Bold Software LLC, is a leading provider of world-class web communication tools designed to help businesses improve online support and increase sales. Using Bold Software’s live chat, click-to-call, email management, and active co-browsing tools, businesses can quickly and effectively engage visitors on their website. Bold Software sells a wide variety of competitively-priced products under the BoldChat, BoldCall, and BoldCCM brand names. Businesses of all sizes - from small proprietorships to large ecommerce enterprises – can provide more intelligent online customer interactions and close more sales using Bold Software solutions. The company is headquartered in Wichita, KS, with thousands of customers around the world including 3M, American Cancer Society, Corel, Dean & DeLuca, Thomas Cook, and ViewSonic. For more information about Bold Software, go to http://www.boldsoftware.com or call 1-866-753-9933.

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