Bold Software Director of Marketing and Senior Marketing Manager at SuperMedia to Present at Retail Marketing Conference

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Presents a Case Study on “How Live Chat Technology Can Fire Up Sales”

Bold Software and SuperMedia discuss the seven most important benchmarks to measure in any live chat implementation for success.

Director of Marketing for Bold Software Ross Haskell will lead a session titled 'How Live Chat Technology Can Fire Up Sales' at this week’s Retail Marketing Conference 2010.

Director of Marketing for Bold Software Ross Haskell will lead a session titled “How Live Chat Technology Can Fire Up Sales” at this week’s Retail Marketing Conference 2010, an event focused on showcasing key innovations in integrated retail marketing programs, including online marketing, data and customer engagement.

Presenting together with Bold Software is customer Michelle Pickett with SuperMedia LLC. The two will share critical insights culled from millions of live chat histories and billions of website visitor records. Through the compelling SuperMedia case study, attendees will come to understand the seven most important benchmarks to measure in any live chat implementation, learn how to calculate expected results for each, and see a real-world example that illustrates best practices for over-achieving.

WHEN:     “Fireside Chat: How Live Chat Technology Can Fire Up Sales” presentation takes place on Wednesday, May 26th, from 8:30 a.m. to 9:30 a.m.

WHERE:    Gaylord Palms Resort, Orlando, FLA

WHO:    Bold Software LLC, is a leading provider of world-class web communication tools designed to help businesses improve online support and increase sales. Using Bold Software’s live chat, click-to-call, email management, and active co-browsing tools, businesses can quickly and effectively engage visitors on their website. Bold Software sells a wide variety of competitively-priced products under the BoldChat, BoldCall, and BoldCCM brand names. Businesses of all sizes - from small proprietorships to large ecommerce enterprises – can provide more intelligent online customer interactions and close more sales using Bold Software solutions. The company is headquartered in Wichita, KS, with thousands of customers around the world including 3M, American Cancer Society, Corel, Dean & DeLuca, and ViewSonic. For more information about Bold Software, go to http://www.BoldSoft.com or call 1-866-753-9933.

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Jill Monahan
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