Bonfyre App Partners with St. Louis Rams to Tackle Fan Game Experiences

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Officially Launched at DEMO Fall 2012 This Week, Bonfyre App Focuses on Private Photo Sharing and Group Chat Based on Experiences

St. Louis Rams Official Bonfyre
“The potential for increased fan, team and sponsor engagement through this innovative app is apparent and we are looking forward to what we can do collectively to enhance the total game experience." Brian Killingsworth, St. Louis Rams.

The St. Louis based Bonfyre app is partnering with the St. Louis Rams during this Thursday home game against the Arizona Cardinals to enhance the fan game experience.

“We’re always looking for ways to deepen the fan experience at Rams games, which is why we are excited to incorporate Bonfyre into our upcoming nationally televised prime time game, making this historic night feel like a more personalized and intimate experience for fans,” said Brian Killingsworth, Vice President of Marketing and Brand Strategy, St. Louis Rams. “The potential for increased fan, team and sponsor engagement through this innovative app is apparent and we are looking forward to what we can do collectively to enhance the total game experience."

Two official “bonfyres” will be featured for the game, one for Rams fans in general and another specifically for college students. Each Bonfyre allows the Rams to share chats, photos and even videos with fans. Fans can also chat and share photos, but fans content remains private to their friends. The result is each fans experience is unique to that fan.

“From a birthday party with friends to a sold out, nationally televised NFL game – Bonfyre is a better way to plan, capture and share with the people that matter,” said Chris Dornfeld, President of Bonfyre. “Our team has worked incredibly hard to bring Bonfyre to market and we are all very excited to support the Rams and their fans – you could not ask for a better partners.”

The Rams’ bonfyres offer exclusive player photos, video, daily prizes from the Rams and more that are shared with all fans in the bonfyre. But because Bonfyre is private - only your Bonfyre friends can see your chat and pictures - every fans bonfyre experiences are unique.

Starting October 3rd, fans joining the Rams’ bonfyre are eligible to win a pair of pre-game field passes for Thursday night. Additional prizes will be awarded throughout the day and leading up to the game on Thursday.

Bonfyre is free and fans can join the official Rams bonfyres at:

General Rams bonfyre: https://bonfyreapp.com/rams
College Rams bonfyre: https://bonfyreapp.com/rams-college

About Bonfyre
Bonfyre is a mobile app to plan, capture and share experiences with the people that matter. Bonfyre is one private place to create and relive many aspects of an experience - from setting up an event to group chats, photo sharing and a group photo stream. Bonfyre redesigns the sharing experience by focusing on being relevant to your real social sphere, being private, being easy to use, and being mobile.

For more information, go to bonfyreapp.com or blog.bonfyreapp.com. Follow us on Twitter at @bonfyreapp and like us at facebook.com/bonfyre.

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Raymond Gobberg
Bonfyre
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