Bonfyre App Extends NFL Fan Experience Partnership with St. Louis Rams for Nov. 18 Matchup Against New York Jets

Bonfyre App Focuses on Private Photo Sharing and Group Chat Based to Deepen the Game and NFL Style Lounge Experience

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“The results from our first event with the Rams during Thursday Night Football on Oct. 4th demonstrated extraordinary potential for increased fan, team and sponsor engagement through our app,” said Mark Sawyier, Co-Founder and CEO of Bonfyre.

ST. LOUIS (PRWEB) November 16, 2012

The St. Louis based Bonfyre app is extending its partnership with the St. Louis Rams during this Sunday’s home game against the New York Jets to deliver a more personalized, private NFL fan experience around the game and the Rams Style Lounge.

“The results from our first event with the Rams during Thursday Night Football on Oct. 4th demonstrated extraordinary potential for increased fan, team and sponsor engagement through our app,” said Mark Sawyier, Co-Founder and CEO of Bonfyre. “We are very excited to support the Rams in yet another game and build on the initial success by providing a more intimate experience surrounding the game and at the Rams Style Lounge.”

Two official “bonfyres” will be featured for the game, one for Rams fans in general and another specifically for women looking to stay fashionable while cheering on their Rams. Both deliver participants an elegant and simple platform to chat and share photos around the game and Rams fashion, but each will have a specific focus:

The general “Rams vs. Jets” bonfyre gives fans access to daily prizes like tickets and signed memorabilia, allows them to interact with the Rams through chats and photos and privately talk about keys to the game, player matchups and predictions.

The "Rams Style Lounge" bonfyre will allow participants to explore the latest Rams fashion and act as digital compliment to the chic and fully decorated style boutique that is set to open 10:00 a.m. on game day at the corner of Broadway and Convention plaza, just south of the Edward Jones Dome.

According to the Rams website, the Rams Style Lounge will feature the newest Rams gear made just for women, including Nike, Victoria Secret Pink Rams collection and more. Additionally, the lounge will provide complimentary navy and gold manicures, beverages, music and professional stylist advice to help attendees create their own custom Rams look.

This is Bonfyre’s second home game with the Rams in as many months. The official Rams vs. Jets bonfyre follows several successful event partnerships including StartUp Connection, StartUp Weekend St. Louis, Powder Keg technology conference in Indianapolis, the River Front Times’ Best of STL and the Presidential Election.

Bonfyre is free and fans can join the official Rams bonfyre at:
https://www.bonfyreapp.com/events/rams_vs_jets_2012

Join the Rams NFL Style Lounge bonfyre at:
https://www.bonfyreapp.com/events/rams_style_lounge_2012

About Bonfyre
Bonfyre is a mobile app to plan, capture and share experiences with the people that matter. Bonfyre is one private place to create and relive many aspects of an experience - from setting up an event to group chats, photo sharing and a group photo stream. Bonfyre redesigns the sharing experience by focusing on being relevant to your real social sphere, being private, being easy to use, and being mobile.

For more information on the photo sharing and group chat app, go to bonfyreapp.com or blog.bonfyreapp.com. Follow us on Twitter at @bonfyreapp and like us at facebook.com/bonfyre.

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