Nottingham (PRWEB UK) 18 February 2013
Bird feeding is one of the major obsessions the British public loves to pursue. The RSPB estimates over half of adults across the UK indulge in at least casual garden bird feeding, a fair estimate, given that BBC estimates place the number at between 34-75%. Sixty thousand tonnes of food are fed to birds in domestic gardens each year, so the industry can certainly be said to enjoy a degree of popularity.
Although the past time is popular throughout the year, there are distinct seasonal elements to bird care, with the avian population requiring substantially more food and shelter during the winter, and purchases of feeding products increasing accordingly. Bonnington Plastics recently announced a boom in their sales of bird care products, uncharacteristic even for the popular winter season.
One of the main areas they saw growth in was suet, a mixture of mutton and beef fat melted and shaped into convenient forms, often containing additional nuts and seeds for nutritional value. Suet cakes are suitable for almost all birds, with even small creatures able to pick at the larger cake, and as the densest source of calories available to birds it makes for an excellent feeding product during the winter, when birds require as much as 50% more energy simply to stay alive. The majority of sales occurred in large tubs intended for resale as bulk products, suggesting consumers are investing in higher numbers than seen previously.
The second area the company has experienced a notable sales boom was in feeders, specifically those with squirrel protection. Squirrels are seen as a pest to many households, possessing voracious appetites and the ingenuity to reach and empty most bird feeders. While there are a variety of techniques at hand to deter the mammals, many individuals prefer to invest in feeders with cages and baffles which keep squirrels from approaching.
A customer service representative from Bonnington Plastics was available to comment on the sales increases. “We suspect it’s a result of weather conditions. Everyone sees an increase in suet during the winter, but the particularly extreme weather we experienced in January exacerbated the effect. With the weather too cold to head out from home it seems fair to say more people were electing to look after birds instead. UK squirrels don’t actually hibernate, and can be quite determined to find food in winter, so the cold weather probably brought the threat of squirrels closer to consumers’ minds, increasing sales accordingly.”
Based in Nottinghamshire, Bonnington Plastics is a poundline shop supplier of bird feed and feeding accessories, along with gardening and home wares. With their online site growing to hold over a thousand product categories on their site since they first opened in 1945, they only intend to see this growth continue in 2013.