Nottingham (PRWEB UK) 21 February 2013
In the UK, extreme weather fronts are becoming increasingly inescapable. The tail-end of 202 saw rainfall torrential enough to counteract a springtime drought, propelling the year to become the second wettest in UK history. January saw the precipitation continue in the form of snow, and chaotic temperatures are predicted during February and March, as a cold front lingers over the nation.
Much like humans, dogs can suffer considerably during the colder months. They are particularly susceptible to illness, and need high levels of correct nutrition to survive freezing temperatures. Many of the outlets comprising Bonnington Plastic’s customer base are specialist stores trading in pet and dog care products, or supply them on a more general scale. To help these customers service consumers effectively, Bonnington Plastics have released a series of online resources covering their advice on winter dog care.
The majority of dogs require to be kept inside during the winter for as long as possible, becoming vulnerable to disease and malnutrition when left outdoors. Many pets cannot be kept indoors due to their size or character, and the company covers appropriate kennel use as a result. Consumers should insulate the structure with organic products, including wood chips, shavings and straw, while moving the kennel towards the house cuts down on the effect of freezing winds. By correctly marketing this information retailers can encourage customers towards their secondary warming products.
Bonnington Plastics supply a range of grit and salt solutions for de-icing, and discuss their correct use to avoid harm to pets. De-icing salt is toxic to many dogs, while poisonous antifreeze has a sweet taste and fragrance dogs will love. While paths can be gritted and salted, consumers should be certain not to do so in areas their pets will be left unattended, such as gardens.
A customer service representative from Bonnington Plastics was available to comment on the new releases, and the company’s reasoning behind them. “Of our thousand or so category pages dog care products are one of the most traffic-heavy. We see an immense amount of trade from specialist and more general stores alike, so we think it’s important to support these customers. By introducing easily-available and consumer relevant information for retailers on our products we hope to foster more trust between our customers and their own.”
Based in Nottinghamshire, Bonnington Plastics is an importer of pet care products, gardening tools and home wares, trading nationwide since 1945. By extending more relevant and marketable information to their customers they hope support trade through more than just price.