Bright Idea Collection Launch Spring/Summer 2011

Share Article’s latest colour block collection ‘Block Party’ is the eye popping colour block trend the celebs simply love at the moment and it seems neon block brights are definitely the way to get noticed. The louder, stronger, the better.

The colour block fashion trend centres on key strong brights but can also be teamed with darker pieces like a backdrop of black to give a strong contrast.

Boohoo’s Block Party collection is a feast of bold coloured key pieces perfect for injecting some colourful and vibrant life into a new stylish spring summer wardrobe.

Summer dressing is always about standing out in the sun with fresh summer dresses, vibrant prints and colour and the spring summer 2011 designer runways were awash with strong colour blocking pieces that didn’t go unnoticed.

Banish black, white and neutral tones and invest in a pair of on trend denim Clara pink jeans £18 to kick off that casually cool colour bursting wardrobe. Style simply with casual style staple vest tops and strappy summer gladiator sandals for a big hitting and bright confident fashion statement. Who can resist eye catching and confidant sunshine shades perfect for summer dressing!

The red carpets have been an absolute riot of rainbow dazzling brights throughout the glamorous awards season as sumptuous and rich jewel tones of purple, red and blue and glowing neon fluros exploded across the celebrity style scene. Get a fashion fix of flamboyant fluorescent with the mint green Corah dress £15 and dare to wear Erin pop bright orange jeggings £10.

The colour block fashion trend centres on key strong brights but can also be teamed with darker pieces like a backdrop of black to give a strong contrast. The flashes of colour should be substantial and noticeable to carry this trend perfectly.

Even boohoo’s favourite summer staple denim hasn’t managed to escape the kaleidoscope effect with jeans and denim shorts getting brightened and enlightened with a wash of multicoloured hues. Key style jeans come in Jade, zesty lemon Yellow and bright and bold orange. Celebrities such as Fearne Cotton, Katy Perry and even top fashionista Victoria Beckham stepping out in pairs of colourful pants.

But wait it gets better! Not only does boohoo’s Block Party collection have all the best holiday dresses and colour blocking clothing, but the collection also includes colour popping bags, shoes and accessories too! Be part of the Block Party trend with exotic coral strappy gladiators and cherry pop red sunglasses, without having to go head to toe in daring shades. Or how about grabbing a colour popping purse or a blast of some primary colour with a bright and bold on trend statement piece of arm candy handbag in red blue or yellow.

Whether colour is worn in a head to toe hue, boldly clashing combinations or with just flashes of confidant colour blocking shades, lush and vibrant colour is this spring summers loudest hitting fashion story. It’s time to shine this summer in a colourful Block Party.

The Block Party collection’s encapsulates eye popping pieces and will be hitting the site late April 2011 injecting colour and vibrancy into the new spring summer season,

The boohoo website is brimming with the latest, on-trend clothes, shoes and accessories all at affordable prices. What’s more, with a quick six-week collection turnaround, Boohoo is able to offer cutting edge, catwalk styles long before they hit the high street.

Boohoo also prides itself on providing the hottest celebrity styles at credit crunch friendly prices! From how to recreate Kate Moss’s iconic style, to Pixie Lott’s latest red carpet dress, new season glamour is only a few clicks away.


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