Boohoo Spring/Summer 2011 Holiday Shop and Festival Fashion Shop Launch

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Summer has truly arrived at boohoo.com with the launch of our Holiday and Festival Fashion shops. Find the most fabulous fashions for the best occasions of the summer.

The secret to this season’s festival dressing is practicality mixed with show-stopping pieces.

Summer has truly arrived at boohoo.com with the launch of our Holiday and Festival Fashion shops. Find the most fabulous fashions for the best occasions of the summer.

Festival Fashion Shop

Summer isn’t summer until the festival fashion season has begun – and it’s just around the corner. Introducing the most inspiring looks for staying chic in the mud, boohoo’s festival dresses are full of fringing, denim and fabulous ethnic and floral prints.

The secret to this season’s festival dressing is practicality mixed with show-stopping pieces. The seventies bohemian look is a key trend for festival dressing this year, with denim and fringing taking centre stage. Team a flowing hippy maxi with a gnarly distressed denim waistcoat and lacerated gladiator sandals. Yes, it’s all about mixing and matching different fabrics, cuts and styles for a look that is deliciously eclectic and gloriously textured.

Strive for an effect that screams savvy style with minimum effort. Free flowing maxi dresses, hippy florals and denim shorts remain the festival fashion uniform and the festival shop is resplendent in all manner of festival essentials: festival season wellies, colour pop sunglasses and tan accessories to complete the casually cool look.

A little rain is never an excuse for looking anything less than fabulous. Tread the bohemian trend with ethnic inspired gladiator sandals and invest in boohoo’s heavy duty worker boots or wellies in case it rains.

Remember festivals are all about fun, so be sure to have fun with fashion. Indulge in a few kitschly quirky items such as the Orla £18 Palm Tree Print Bow Front Cotton Playsuit and mix with a fringed messenger and gladiator sandal – and of course, enjoy the music.

Holiday shop

The weather is fast hotting up – and so it is time to start getting to grips with the all important new season holiday dresses and wardrobe essentials. Always here to help, boohoo has all the sassy summer essentials. Look as hot as the weather in these holiday ensembles.

For an eye-poppingly daring effect, wear some beautifully bold colour blocking brights. Be sure to invest in a rainbow of staple vests tops and shorts for casual summer dressing. Nothing screams summer chic quite like a vivid array of matched (and mis-matched) separates in a slew of scorching shades.

Denim is a summer season must have and boohoo’s holiday shop has all the stylish summer pieces. From classic denim jackets to dead on-trend hot pants and pretty waistcoats –boohoo is the only place to buy denim summer essentials and summer dresses.

Sizzle in the sun with the new collection of bikinis and beachwear. Look glamorously on-trend by the poolside before sashaying to the beach in floaty hippy style beach cover ups and embellished folk-inspired tunics and kaftans. The summer fashion look is about looking fabulously feminine yet chicly casual to boot. Look like a beach goddess in no time at all - especially in the Jess £12 leopard print bikini. This is sleek holiday chic at its best and is sure to turn heads… So mix and match summer sartorial picks for a snip of the price, and look chic in the sun without breaking the bank.

Boohoo’s Holiday shop and festival shop launch in April 2011 and will house the best trends for the Summer season come rain or shine.

The boohoo website http://www.boohoo.com is brimming with the latest, on-trend clothes, shoes and accessories all at affordable prices. What’s more, with a quick six-week collection turnaround, boohoo is able to offer cutting edge, catwalk styles long before they hit the high street.

Boohoo also prides itself on providing the hottest celebrity styles at credit crunch friendly prices. From how to recreate Kate Moss’s iconic style, to Pixie Lott’s latest red carpet dress, new season glamour is only a few clicks away.

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