We tested new marketing channels in 2008, and saw promising results. Also, first quarter book sales reports in the U.S. and Canada are encouraging and should help our book holder sales in 2009.
Tuscaloosa, Alabama (PRWEB) April 15, 2009
PhiferReader.com reported an increase in unit sales for 2008 with their patented book holder. The increase came while the Association of American Publishers (AAP) said book sales in the United States decreased in 2008.
AAP (April 3, 2009) reports January sales up 3.6% and BookNet Canada reports the volume of books sold in Canada up by 6.7% in the first quarter compared to last year. Long term, the Book Industry Study Group (BISG) projections show U.S. publishing revenues reaching levels by the end of 2012 that represent over 16 percent growth. (BISG Press Release: May 31, 2008)
"PhiferReader® book holder sales could out pace the rate of increase for book sales during this time", said Marketing Director, Marsha Sprayberry. She added, "We tested new marketing channels in 2008, and saw promising results. Also, first quarter book sales reports in the U.S. and Canada are encouraging and should help our book holder sales in 2009."
Marketing Tests in 2008:
A combination of print advertisements and online order fulfillment at http://www.phiferreader.com provided the increase in book holder sales. The "New York Times Magazine" advertisement campaign was very successful, and helped refine the marketing approach and demonstrated the popularity of the unique book holder.
Marketing Directions in 2009:
Madison & Mulholland selected the PhiferReader® book holder as one of the gifts offered in their HAVEN 2009 (three day celebrity event in Beverly Hills) gift bag that was presented to Hollywood celebrities and media during the pre-Oscar event in February.
From a cnn.com report (By Steve Almasy, February 19, 2009)……
Madison and Mulholland is focusing on "affordable luxury" this year. (Jane) Ubell-Meyer said that her company paid careful attention to the vendors in her suite this year and that it was important to create what she hopes is a respectful and thoughtful image.
PhiferReader.com starts book holder promotions on the Facebook social utility. The Association of College & Research Libraries (ACRL) reported in their "Tips and Trends Winter 2008" that they see a growing interest in the potential to utilize Facebook as a learning network. For PhiferReader.com, the ACRL interest indicates an audience that should be active readers, therefore presenting opportunity for book holder promotions.
In their sixth year online, the PhiferReader.com store offers unique book holders. The patented PhiferReader® converts into a "side reader" book holder, allowing the user to read relaxed in a horizontal position on their side in the bed. The PortableReader® design offers a smaller & effective book holder for traveling. Both can be seen at the book holder photographs page at the online store. This links to the PhiferReader® book holder Facebook page.