Technology Advisors Releases Getting Started with SugarCRM Version 6.x: Interactive Edition on the iBookstore

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The First Interactive Training Book for SugarCRM Users

Technology Advisors, Inc. is pleased to announce the release of Getting Started with SugarCRM Version 6.x: Interactive Edition (published by Technology Advisors, Inc.), the first in the SugarCRM Foundation Series on the iBookstoreSM. The electronic book provides SugarCRM end users with comprehensive and in-depth instruction for the leading, open source Customer Relationship Management application, SugarCRM. With interactive quizzes, how-to galleries, and videos, it guides sales, marketing, and support users on how to use all of the tools and features of SugarCRM.

“We’re thrilled to have harnessed our CRM implementation expertise and in-depth knowledge of SugarCRM into this first-of-its-kind interactive, electronic book”, says Sam Biardo, co-author and Technology Advisors, Inc. CEO. “With a ‘hands-on’ approach, users will quickly be able to apply what they’ve learned to improve marketing effectiveness and sales performance in their organizations, as well as interactions with their customers and prospects.”

“We are extremely pleased that Technology Advisors, one of SugarCRM’s leading CRM consulting partners, has authored this book,” said Larry Augustin, SugarCRM’s chief executive officer. "It is poised to be a valuable stand-alone SugarCRM resource for our customers, as well as a supplement to the classroom and online training that Technology Advisors offers. We are particularly excited about the iPad® version, which is a unique interactive book with rich, embedded videos that greatly enhance the learning experience.”

The 247-page book shares Best Practices and timesaving tips. From navigating the SugarCRM workspace and configuring dashlets to creating custom reports and sending email campaigns, Getting Started with SugarCRM Version 6.x: Interactive Edition will get users on the path to maximizing SugarCRM’s capabilities to meet the unique needs of their organization. This version of the book, compatible with iPads only, is available for download from the iBookstore.

About Technology Advisors
Technology Advisors helps businesses increase sales and marketing productivity and improve their profitability. As a global business and technology consulting company, Technology Advisors specializes in the development of Customer Relationship Management (CRM) process and technology strategies and solutions that make businesses successful, and offers Consulting, Project Management, Support, and Training. Since 1991, the company has enabled over 2,000 businesses to achieve real business results from their CRM initiatives. Headquartered in Des Plaines, IL, Technology Advisors specializes in the Financial Services, Property, Healthcare, Manufacturing, Construction and Professional Services industries.

For more information, visit, call 1.847.655.3400 or 1 877-TAI-4CRM toll free in the U.S. or email info(at)techadv(dot)com.

About SugarCRM
SugarCRM delivers an integrated solution that empowers every professional in a business who interacts with the customer to excel at his or her job. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to effectively engage with their customer. SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact(at)sugarcrm(dot)com, or visit You can also connect with SugarCRM on Facebook.

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Mary Gray-Craddock
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