Brand New Ethical Way to Order Any Book

Share Article (, an online book shop that plants new trees to replace the wood used in its products, it's purpose is to give everyone a cheap, fast, secured, easy and ethical way to order any book. Thanks to, readers can enjoy their favourite novel or study book while helping to combat deforestation and climate change without any cost or burden to the customer.

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Aimed at buyers of a vast range of books for leisure, learning and business, stocks about two million titles - including paperbacks, hardbacks, audio books, ebooks and maps - and adds thousands of new books to its catalogue monthly. Unlike other book retailers, commits 15% of the profit margin from each book sold towards planting trees near its customers' neighbourhoods. This environmentally sound practise is entirely free to the customer: it isn't passed on in the pricing of the books, which remains highly competitive. The tree planting project will be implemented quarterly in partnership with tree planting agencies, with trees being chosen to suit the local environment in which they're being planted as well as to maximise the absorption of CO2.

Information that can be found on Nasa website ( indicates that global sea levels have been on a steady rise with global atmospheric CO2 reaching it climax since 650,000 years. (see: ) . Thus, the tree planting practice by bookatree is yet another passive but effective way to reducing personal greenhouse gas emissions which are majorly responsible for the rising sea levels and the overall change of the climate.

Together with competitive pricing and discounts, offers thousands of book pre-release, which are dispatched to customers the day before release. Fast UK and world-wide delivery is available, so overseas customers and expats can enjoy ordering their books ethically, knowing that trees will be planted as near as possible to them, wherever they may be, to offset the effects of their purchase.

According to Iyke Iwegbue, Manager at bookatree ; "We just delivered boxes of 1001 Natural Wonders: You Must See Before You Die (by Michael Bright), to customers in Wales, Honolulu, Osaka, Sydney, Pretoria, Copenhagen, and Toronto in just 5 working days".

George I. Michael of GreenBB Limited, the company behind Bookatree, says: " is the new way to shop for books in 2010 and beyond. It believes books are essential, and the fight against climate change and ozone depletion is also vital. Thus, committing 15% of it's profit margin towards tree planting, bookatree found a way to promote literacy and green space altogether".

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NOTES FOR EDITORS is owned by GreenBB Ltd, a company based in Liverpool and founded in 2008. An online retail, marketing and distribution company with a green ethos, GreenBB is focused on protecting the earth's most valuable resources. Its core business lies in literacy and education, entertainment, green technology and gadgets. The company runs three e-commerce websites, and - and 15% of the profit from each site is committed towards planting trees.


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George Michael

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