The Baby Boomer's Guide to the Next Great Adventure Opens to Rave Reviews

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This year, more than 4 million baby boomers will turn 50 -- that's more than 12,000 a day. They are the single largest generation in history, with more discretionary income than any other age group. The launch of PreRetirementLife.com marks the beginning of a new set of online retirement services for this trend-setting generation.

PreRetirementLife makes retirement planning online easier.

Baby Boomers have done everything bigger than the generations who preceded them, and they will be approaching retirement planning in a new and different way, said Andrew P. Garvin, chief executive officer of PreRetirementLife.com.

This year, more than 4 million baby boomers will turn 50 -- that's more than 12,000 a day. They are the single largest generation in history, with more discretionary income than any other age group. And, unlike the generations before them, baby boomers are living longer and working longer, creating a brand new life stage: Preretirement.

Now, a new Web site designed specifically for adults ages 50 to 64, has launched and is receiving rave reviews. Barron's named it one of the "best sites for Retirement Planning." The industry newsletter Second50Years called it "well organized, thoughtfully designed and easy to navigate."

"Baby Boomers have done everything bigger than the generations who preceded them, and they will be approaching retirement planning in a new and different way, said Andrew P. Garvin, chief executive officer of PreRetirementLife.com. "So we have created a robust, practical guide for them." The pre-retirement and retirement planning site is live in Beta, and Mr. Garvin is seeking as much feedback as possible from visitors to help shape the next round of improvements.

"Now, boomers will be the generation setting the tone of a new life stage. They are no longer just baby boomers. They are Preretirees," said Garvin.

Preretirement is a life stage between the ages of 50 and 64 that marks the transition between your career and your future, said Garvin. Research shows that today's Preretirees may never retire in the traditional sense. They are active, health-conscious and inquisitive, embracing technological innovation and the new experiences that come with life's success.

By 2010, 58.4 million people will fall into the Preretiree group, making up 20 percent of the population. As they embark on this dynamic and challenging life stage, they will seek practical solutions to help plan and approach retirement while making their Preretirement life more rewarding.

PreRetirementLife.com is an online guide for adults ages 50 to 64, providing valuable resources and information about innovative products that meet the needs of people in this newly defined stage of life.

"Our site embraces the vitality of this new lifestyle and provides trustworthy advice, all in one convenient place," said Garvin. "PreRetirementLife.com allows visitors to connect with fellow Preretirees to share tips and insight on finances, health, family, new careers, and other important issues. We also scour the Internet to find, present and describe the most useful Web sites for baby boomers over 50. We help them find what they need faster."

PreRetirementLife.com features user-friendly navigation and unique content without intrusive banner and pop-up advertisements. Visitors can:

  •     Find exclusive 50 plus deals and discounts
  •     Learn the latest secrets to staying young.
  •     Explore the PreRetiree Product Expo, the only year-round exhibit on the Web to showcase products and services from companies meeting the needs of Preretirees.
  •     Read articles by experts in 14 topic areas, including health, financial and retirement planning, travel, 50-plus housing and self-improvement.
  •     Ask questions on any topic and receive personalized answers from other registered users or from PreRetirementLife.com's expert staff.                                                    
  •     Participate in social networking forums through discussion groups on major 50 plus topics and life events.

About PreRetirementLife.com:
PreRetirementLife.com, the Web's premier online guide for adults ages 50 to 64, is being developed with input from distinguished experts in business, research, media, and internet marketing, as well as from members of the baby boomer generation. To learn more about this exciting new life stage, preview exclusive monthly deals and discounts and access weekly secrets to staying young, visit http://www.PreRetirementLife.com.

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