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Boost Mobile Pro of Surf Presented by Hurley to Air October 29 on FUEL TV

One-Hour Highlight Special Showcases Worlds Best Pro Surfers Competing at Famed Lower Trestles as Part of Mainland America's Only Fosters ASP World Tour Event

IRVINE, Calif. (Business Wire EON/PRWEB ) October 23, 2007 -- FUEL TV will showcase mainland Americas most important surfing event with a telecast of the sixth annual Boost Mobile Pro of Surf presented by Hurley the sixth leg of the 10-round Fosters ASP World Tour. Debuting at 8:00 p.m. ET/PT on Oct. 29 (check local listings), FUEL TVs one-hour broadcast of the Boost Mobile Pro will highlight forty-eight of the worlds top professional surfers as they compete in high-performance waves for $300,000 in prize money, including Kelly Slaters amazing 34th contest victory that not only put him back in the running for his ninth World Championship Title but also set a new World Record.

This years Boost Mobile Pro show will also feature two youngsters, Dane Reynolds and Jordy Smith, as they rise to stardom at this years event, in addition to the second annual Hurleys Keys to the Continent that pits surfers from Australia, Brazil, South Africa, the United States, Hawaii and the Fosters Rookies against each other in a new contest format.

News Image The show will also give a behind-the-scenes look at the lifestyles of professional surfing and highlights from one of the busiest weeks in the action sports industry including the Surfer Poll Awards where Kelly Slater won his 13th award and phenom Jordy Smith won the Breakthrough Surfer of the Year award presented by Boost Mobile.

FUEL TV AIR DATE SCHEDULE
Mon - 10/29/2007 08:00 PM EDT
Mon - 10/29/2007 11:00 PM EDT
Thu - 11/01/2007 08:00 PM EDT
Thu - 11/01/2007 11:00 PM EDT
Mon - 11/19/2007 12:00 PM EST
* Check local listings to confirm air dates/times

Reaching an estimated 160 million homes, an international highlights TV show will also be distributed around the globe by TWI (Transworld International) with additional Boost Mobile Pro airings on Globosat (Brazil), ESPN Dos/Mas (South America), Gaora (Japan), Premier Media Group and Nine Network (Australia), Sky NZ (New Zealand), Starhub (Singapore), Videoland and Truevision (Taiwan), AstroSports (Malaysia, Brunei & Indonesia), BeTV (Belgium), Extreme Sports Channel (Europe except Italy), Sailing Channel (Italy), Sport + (France), M-Net Supersport (Pan Africa) and Extreme Sports Channel (Pan Middle East).

About 2007 Fosters ASP World Tour

The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfings undisputed world champions since 1976, the ASP sanctions the following tours: the Fosters ASP World Tour, the ASP Womens World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world's best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC is at the epicenter of the action sports industry. A lifestyle-based telecommunications brand focused on offering premium pay-as-you-go wireless phones and services to the youth market, Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands and companies. Boost team riders comprise of more than 50 of the worlds top action sports athletes, and include 2006 World Champion Kelly Slater, Cory Lopez, Makua Rothman, Shane Beschen, Rob Machado, Dane Reynolds, Jamie OBrien, Ian Walsh, Kalohe Andino and Megan Abubo.

About Hurley

Hurley is a leading global youth brand with strong roots in surf, skate, art and music. Hurley develops world-class products for guys, girls, and kids, including sportswear, footwear, eyewear, accessories, girls swimwear and wetsuits. A wholly-owned, independently run subsidiary of Nike, Inc., Hurley is located in Costa Mesa, CA, with international offices in Tokyo, Sydney and Barcelona.

About FUEL TV

FUEL TV is an action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle-motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 24 million U.S. homes. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.

MULTIMEDIA GALLERY

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5523078

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CONTACT INFORMATION

BOOST MOBILE MEDIA BUREAU
949-789-4900
Press@BoostMobile.com

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