Chino Hills, CA (PRWEB) July 19, 2014
Bedros Keuilian’s Fit Body Boot Camp franchise now has several hundred locations around the globe and Keuilian is known throughout the fitness community as a boot camp marketing expert. In a recent video, he shared one of his favorite marketing strategies – creating a community-wide event to benefit local non-profits.
“One of the most successful marketing strategies we’ve ever used at Fit Body Boot Camps is our 1000-Pound Meltdown,” says Keuilian. “The great thing about it is that it accomplishes four really valuable things at once; it brings in a ton of new clients, builds respect and rapport with the community, helps people in the community lose weight and also results in a really nice donation for a local charity.”
The way this boot camp marketing strategy works is really quite simple, even though it seems like a large project.
“What we do is announce that the particular boot camp is committing to helping people in the community lose 1,000 pounds in thirty days,” says Keuilian. “We send press releases to the local paper and also notify the charity we plan to work with. That usually generates plenty of buzz in local papers and on local radio.”
What the boot camp explains to the media is that each participant who would like to lose weight and join the challenge may donate $20 for an entire month of training, nutritional counseling and fitness and weight loss materials. That $20 is then donated, in its entirety, to the non-profit that the boot camp has selected.
“What this does in terms of getting new clients is that it brings in a ton of people who will be working out every day or several days a week for thirty days,” explains Keuilian. “That gives the boot camp a whole month of constant contact to knock their socks off, really help them get results and sign them on as long-term clients.”
Keuilian explains that one of the most popular low-barrier promotions only includes a free or cheap week or two of training, which is more limiting when it comes to building a relationship with participants and turning them into new clients.
“What’s even better about using this strategy for boot camp marketing is that it’s not just one-sided. It doesn’t just benefit the boot camp,” Keuilian adds. “This is something that gets people in the community excited and engaged and motivated to get healthy. At the same time, it provides funds for some really great local organizations like women’s shelters, Boys & Girls Clubs, soup kitchens and other really important groups. It’s a win-win for the boot camp and the community.”
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.