The new website will not only serve Bop Design as we grow, but also better serve our target market segments with timely, accessible and valuable marketing insight.
San Diego, CA (PRWEB) April 09, 2014
Last month, Bop Design launched a new website to elevate its existing brand positioning, attract new visitors and reach a larger client base. In addition, the website implements new design and development trends such as a fully responsive web design.
“We redesigned the Bop website to communicate a more credible, forward-thinking brand message for B2B firms in need of a marketing partner,” says Jeremy Durant, business principal of Bop Design. “We also wanted to communicate that Bop Design is capable of serving B2B firms across North America—not just in San Diego and Orange County. Only 40% of our client base is in Southern California and the new website reflects our wide geographic reach.”
The updated design incorporates existing brand assets such as typography and logo design, and includes new brand elements on the homepage and secondary pages. New sections of the website include the portfolio, case studies and library pages—which essentially serves a resource center for B2B firms on new marketing trends. These conversions tools—free resources, case studies and tip sheets—transform the Bop Design website into a B2B marketing educational platform and lead generation tool.
Most notable is the site’s new responsive design, which adapts to mobile visitors who find the Bop Design website through a smartphone or tablet. As a rising design trend, the responsive website positions Bop Design as a forward thinking marketing agency. Additionally, content marketing items such as the company blog are now better displayed when users find Bop Design content from mobile and tablet devices.
“The new website will not only serve Bop Design as we grow, but also better serve our target market segments with timely, accessible and valuable marketing insight,” says Durant.
Bop Design is a San Diego marketing and web design agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media and content marketing. http://www.bopdesign.com.