We see more and more businesses utilizing QR codes but there is rarely optimal implementation.
San Diego, CA (PRWEB) September 27, 2012
With mobile browsing reaching 12% of all web related activity in September 2012, businesses are becoming increasingly aware that they need to focus on mobile marketing. Bop Design, a San Diego marketing agency, has been helping more and more B2B businesses build a stronger mobile presence. Bop Design Business Principal, Jeremy Durant, comments, "The trend is toward responsive design. The design of a business' website should respond to the platform being utilized - smart phone, tablet, laptop, etc. It used to be that you had a separate mobile website and main website. With new customer demands, responsive design is needed." Durant discusses how mobile usage and responsive design presents a new way to engage with clients. "We see more and more businesses utilizing QR codes but there is rarely optimal implementation." Bop Design discusses how mobile browsing and QR codes presents an excellent opportunity for B2B firms to more effectively engage with prospects.
What’s a QR Code?
QR Code is “Quick-Response Code.” QR Codes are two-dimensional bar codes that are used to point people to websites, landing pages and other forms of digital content. In most cases, users use a mobile device to scan those codes and once it’s complete, a user is transported to the content specified by that code.
How does a QR Code work?
A business can present an offer such as a coupon through a QR code. A customer can scan this code with their phone. This takes them to a coupon page where they can download it, print it and redeem it.
How are QR Codes misused?
"Too many QR codes just send a scanner to a firm's website and nothing else," says Durant. "Many businesses were just proud to have a QR code, even though it did very little to engage a potential customer." Bop Design strongly encourages businesses to only use a QR code if they can offer something enticing to a prospect.
How can a B2B firm use a QR code?
Many B2B firms have an opportunity to utilize a QR code through print advertising and direct mail. "The best execution of a QR code is when a firm offers a white paper, guide, resource that resonates with their ideal prospective client." A firm can run an advertisement in a magazine with the call to action being to download a resource through the QR code.
Sales Benefit of QR codes?
Print advertisements and direct mail can drive people to a firm's website but many times, a business does not have any way to capture these leads and have the sales team follow up. Durant suggests, "A QR code is best utilized when a QR code scanner must complete a form to access the offer. The form must be short - take minimal time to complete. A completed form coming from a QR code scan can generate quality leads for a sales department."
In the future, consumers will see more and more QR codes. The Los Angeles Times recently reported that QR scans "have soared to 2 million a month, nearly double the rate of last year and up from 80,000 a month in 2009,” making them one of the hottest trends in marketing today. With all these QR codes competing for a customer's attention, it is important for the QR code to be the right offer for the right audience.
About Bop Design
Bop Design is a boutique marketing communications firm headquartered in San Diego with offices also in the New York metro area. We express your business’ values through branding, advertising, design and web design. We also help attract your ideal customer through search engine optimization and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.