As a business owner, you need to make sure your site is generating leads and positioning you as a thought leader in your industry. Quality content is the key to success. Quality content is what makes your brand unique.
San Diego, CA (PRWEB) December 21, 2012
Up until now, any business that’s serious about success needed a website. With 2013 fast approaching, it’s content—not just a small website—that give a business a competitive advantage, according to Jeremy Durant, Business Principal at Bop Design, a San Diego marketing agency that has helped hundreds of clients boost response through effective, strategic web design.
“Just having a website is not going to set you apart from the competition,” Durant says. “As a business owner, you need to make sure your site is generating leads and positioning you as a thought leader in your industry. Quality content is the key to success. Quality content is what makes your brand unique.”
Make Sure Your Site is Found, Not Lost
Because of Google’s frequent algorithm updates, search engine optimization (SEO) practices have become more focused on generating quality content than ever before, Durant points out. One of the major updates—called Panda—focuses on content-rich websites.
“While hyperlinks remain important in boosting a given website’s Google rankings, Panda now also judges content as vitally important in site authority and, therefore, results placement,” he says.
“Striking a balance between obtaining solid links and generating authoritative content is the best approach. These two goals are inseparable—the more quality content you generate, the more likely people are to link to your website.”
Follow Guidelines from Google
Durant cites Google Webmaster Central Blog as an ideal source for content creators to discover guidelines for producing “authoritative content.” For example, ask yourself the following when developing site content:
- Would you trust the information presented in this article?
- Is this article written by an expert/enthusiast who knows the topic well, or is it more shallow in nature?
- Is the site a recognized authority on its topic?
- Would you recognize this site as an authoritative source when mentioned by name?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Panda: “Content Quality Filter”
“SEO experts recommend thinking of Panda as a ‘content quality filter,’ ” Durant says. “So the take-away is: Tailor your content to fit Panda’s known parameters and your website is more likely to be perceived as a living resource center --one that clients and prospective clients will return to when they need information -- not just on your products and services, but your industry as well.”
Generating content encourages other content creators to link to your website, which can further enhance your search engine rankings, he says.
You Owe It to Your Business to Stay Current
There’s little chance your website will be found if it doesn’t yield decent search engine ranking, according to Durant: “So think about Panda frequently. Visit Google Webmaster Central and similar sites regularly to keep up with best practices for content creation. Your business will be the richer for it.”
About Bop Design
Bop Design is a San Diego marketing agency with offices also in the New York metro area. We express a business’ values through brand development, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and social media marketing services. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.