The goal was to build MSP’s brand awareness, convey its unique value proposition and generate leads.
San Diego, CA (PRWEB) June 28, 2013
Bop Design, a San Diego Marketing firm, has been announced as the winner of the 2013 Best Product/Service Launch Amy Award presented by the American Marketing Association (AMA) San Diego chapter for client, Malk Sustainability Partners (MSP), a specialty management consultancy that guides investors and businesses in developing profitable corporate environmental programs. The AMA San Diego Amy Awards took place June 26 at the House of Blues San Diego.
Bop Design Business Principal, Jeremy Durant said, “When Bop Design was first hired by Malk Sustainability Partners, the company was still a fledgling firm with minimal web presence. The goal was to build MSP’s brand awareness, convey its unique value proposition and generate leads for each client segment including Banking, Private Equity, Software, Information Technology, and Telecommunications.”
Bop Design’s, and ultimately Malk Sustainability Partners’ success came from a multi-layered marketing program including separate content elements for each industry segment MSP serves, yet cohesively wrapping the menagerie into a well-rounded presentation of the company’s total offerings.
The fully developed campaign included a logo and website refresh, microsites for each industry segment, branding materials including new business cards and a revitalized corporate brochure, the development of case studies and datasheets, email marketing, white paper creation, research and thought leadership, all topped off by a well formed and more balanced social media plan and increased presence.
Success metrics included increased unique visits by 478%, increased organic visits by 886%, organic traffic went from 34% of total traffic to 56%, industry-specific White Papers were downloaded an average of 3.5 times per week, and Case Studies were downloaded an average of 25.8 times per week.
Durant concluded, “We are honored to have our work recognized and valued by this prestigious award from the San Diego AMA. Any success we have from our peers equals success for our clients, like Malk Sustainability Partners. I’m proud of the effort our exceptionally talented team has put in creating a truly complete and integrated program.”
About Bop Design
Bop Design is a boutique marketing communications firm headquartered in San Diego with offices also in the New York metro area. The company expresses its clients business’ values through branding, advertising, print design and web design. We also help attract ideal customer through search engine optimization and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.
About American Marketing Association, San Diego Chapter
The San Diego chapter of the American Marketing Association provides professional development, networking, and partnership opportunities to a diverse mix of marketing professionals. The Chapter is committed to empowering its members to take charge of their careers by consistently offering relevant speakers and topics, connecting members to people and opportunities, and providing timely and relevant programming. For more information on the local chapter, please visit http://www.sdama.org. For more information on the national organization, visit http://www.marketingpower.com.
About Malk Sustainability Partners (MSP)
A specialty management consultancy that guides investors and businesses in developing profitable corporate sustainability strategies. Our work in responsible investing and sustainable business practices helps firms reduce exposure to environmental, social, and governance (ESG) risks, cut resource-driven operating expenses, enhance brand value, and attract new investors.