Bop Design Warns that Good Website Design Should Not Be Rushed

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The newly redesign San Diego U-T website may inspire some business owners to redesign their own websites. Marketing communications firm Bop Design contends that good design cannot be rushed.

Bop Design Warns that Good Website Design Should Not Be Rushed

Bop Design Warns that Good Website Design Should Not Be Rushed

“Seeing things from the designer’s perspective can really enlighten a business owner’s understanding of the design process. And it works both ways. The designers can benefit as well from understanding the owner’s business objectives.

Business owners who have never gone through an entire website makeover should be patient with their design teams, the head of a San Diego web design agency contends.

“There’s typically more going on than meets the eye,” says Jeremy Durant, business principal at Bop Design, which has helped hundreds of clients boost response through effective, strategic web design.

“It can seem pretty simple when you’ve delegated the project. That’s why so many business owners expect rapid redesigns. But those who are working on their behalf can answer the frequently heard question: ‘Why can’t I have a new website next week?’ ”

The recently unveiled San Diego Union-Tribune website redesign took four months to complete, Durant notes. But like most successful sites, its evolution will be ongoing based on readers’ viewing habits. As the head of the firm in charge of the redesign notes, “Once you build (a site), you’re not done.”

Below, Durant points out some of the aspects of a redesign that business owners should recognize. “Seeing things from the designer’s perspective can really enlighten a business owner’s understanding of the design process,” Durant says. “And it works both ways. The designers can benefit as well from understanding the owner’s business objectives.”

*Design. The designer must:

  • Understand the company and the design sensibility of its decision makers.
  • Conduct research on the company’s competitors to fully understand the space in which it operates.
  • Brainstorm design ideas and pull them together as efficiently as possible.
  • Ensure that the design meets the company’s business objectives and appeals to its target market.
  • Obtain owner feedback, incorporate it and thus improve the design.
  • Content. The content creator must:
  • Develop the business’s content strategy to determine which information is important to include and which isn’t.
  • Spend time drafting new content for the owner to review and comment on.
  • Edit existing content to make sure it works with the redesign’s content.
  • Development. Developers and coders must:
  • Create most of the code themselves because websites are typically developed from scratch. To see what that means in practice, right-click on this page and choose “View Source.” All of that is the code that goes into this webpage.
  • Budget coding time wisely. Even when developing a content management system, coding is time-consuming because the code has to be written specifically for that CMS.
  • Spend time testing code and content in different browsers. The most commonly used browsers are Internet Explorer, Firefox, Safari and Chrome. The website has to work in all of them. On top of that, several versions of Internet Explorer are still in fairly wide use, so developers have to pay attention to them.
  • Test mobile websites to make sure they display properly on a variety of mobile devices -- both smartphones and tablets.

“Most business owners don’t think about it, but their participation is vitally important to the finished product as well,” Durant says. “Business owners must give feedback because their web designers need to make sure they are happy with the direction the design is headed. That means taking the time to review the designs, consider what they like and don’t like, and then communicate their thoughts back to the designer. Believe it or not, this is often the longest, most difficult part of the project. Businesspeople often underestimate how long it will take to even glance at the designs, let alone communicate feedback.”

About Bop Design
Bop Design is a San Diego web design agency with offices also in the New York metro area. We express your business' values through branding, advertising, design and web design. We also help attract your ideal customer through search engine optimization and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace. To learn about Bop Design's services, philosophy, clients and portfolio, visit http://www.bopdesign.com.

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